第 1/1 張圖片
第 1/1 張圖片
The 100 Billion Dollar Allowance: Accessing the Global Teen Mark
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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曾被閱讀過的書籍，但狀況良好。封面有諸如磨痕等在內的極少損壞，但沒有穿孔或破損。精裝本書籍可能沒有書皮。封皮稍有磨損。絕大多數書頁未受損，存在極少的褶皺和破損。使用鉛筆標注文字處極少，未對文字標記，無留白處書寫文字。沒有缺頁。
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- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- The 100 Billion Dollar Allowance: Accessing the Global Teen Mark
- UPC
- 9780471298489
- ISBN
- 9780471298489
- EAN
- 9780471298489
- Type
- Textbook
- Format
- Hardback
- Language
- English
- Publisher
- John Wiley and Sons Ltd, John Wiley & Sons Inc
- Subject
- Sales & Marketing
關於產品
Product Information
A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population. -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth. -Marian Salzman, Worldwide Director, Brand Futures Group Insights from The $100 Billion Allowance have already helped Philips better connect to global youth. -Cor Boonstra, President, Royal Philips Electronics N.V. Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook. -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide Elissa Moses is one of those rare shrinks who kws how to actively listen and exactly when to ask why ...but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs. -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer. -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles The $100 Billion Allowance is filled with some wonderful insights for all marketers ...and parents. -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
Product Identifiers
Publisher
John Wiley and Sons Ltd, John Wiley & Sons Inc
ISBN-10
0471298484
ISBN-13
9780471298489
eBay Product ID (ePID)
95515615
Product Key Features
Format
Hardback
Language
English
Subject
Sales & Marketing
Type
Textbook
Dimensions
Weight
528g
Height
232mm
Width
162mm
Additional Product Features
Date of Publication
07/06/2000
Place of Publication
New York
Spine
21mm
Content Note
Ill.
Out-Of-Print Date
14/08/2012
Genre
Sales & Marketing
Country of Publication
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
賣家信用評價 （226,774）
- l***n (120)- 買家留下的信用評價。過去 1 個月購買已獲認證As described, delivered as described. Perfect
- 1***i (651)- 買家留下的信用評價。過去 1 個月購買已獲認證Great book