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Harvard Business Review Management Dilemas Ser.: When Marketing Becomes a...
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- ISBN
- 9781591395058
- Book Title
- When Marketing Becomes a Minefield
- Book Series
- Harvard Business Review Management Dilemas Ser.
- Publisher
- Harvard Business Review Press
- Item Length
- 8.2 in
- Publication Year
- 2004
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Management
- Item Weight
- 9.5 Oz
- Item Width
- 5.6 in
- Number of Pages
- 208 Pages
關於產品
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591395054
ISBN-13
9781591395058
eBay Product ID (ePID)
6051218
Product Key Features
Book Title
When Marketing Becomes a Minefield
Number of Pages
208 Pages
Language
English
Publication Year
2004
Topic
Marketing / General, Management
Genre
Business & Economics
Book Series
Harvard Business Review Management Dilemas Ser.
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.5 Oz
Item Length
8.2 in
Item Width
5.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-000446
Dewey Edition
22
Dewey Decimal
658.8
Table Of Content
Introduction When No News is Good News Bronwyn Fryer Are Some Customers More Equal Than Others Paul F. Nunes and Brian A. Johnson License to Overkill Paul F. Nunes The Global Brand Face-Off Anand P. Raman The Quality Improvement Customers Didn't Want Dawn Iacobucci Keeping to the Fairway Thomas J. Waite About the Contributors Index
Synopsis
When Change Comes Undone; 1. The Best Laid Incentive Plans A new performance management system wreaks havoc on the workforce. How should the unintended consequences be addressed? 2. Welcome Aboard (Don't Change a Thing) Employees are thrilled with the new CEOs' bold and fresh ideas - until she starts to act on them.
LC Classification Number
HF5415.13.M343 2004