第 1/1 張圖片
第 1/1 張圖片
Emotional Branding By Marc Gobe
baham_books
- （2341374）
GBP 4.14
大約HK$ 43.10
狀況：
很好
曾被閱讀過的書籍，但狀況良好。封面不存在明顯損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。
運費：
GBP 8.99（大約 HK$ 93.59） Standard Int'l Postage.
所在地：South East, 英國
送達日期：
估計於 10月2日, 三至 10月15日, 二之間送達 運送地點 43230
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30 日退貨. 由買家支付退貨運費.
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物品細節
- 物品狀況
- Title
- Emotional Branding
- ISBN
- 9781581156720
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Emotional Branding: the New Paradigm for Connecting Brands to People
- Item Height
- 229 mm
- Publisher
- Allworth Press,U.S.
- Subject
- Marketing
- Item Weight
- 438 g
- Item Width
- 152 mm
- Number of Pages
- 352 Pages
關於產品
Product Information
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobe covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as shoppers in chief, and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Product Identifiers
Publisher
Allworth Press,U.S.
ISBN-13
9781581156720
eBay Product ID (ePID)
88543058
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Emotional Branding: the New Paradigm for Connecting Brands to People
Publication Year
2010
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
438 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
賣家信用評價 （3,053,423）
- m***m (2127)- 買家留下的信用評價。過去 1 個月購買已獲認證Book did not arrive. Case opened. Refund was given.
- 1***v (187)- 買家留下的信用評價。過去 1 個月購買已獲認證Item exactly as described. Prompt shipping and great communication all round. Happy to recommend.
- m***m (2127)- 買家留下的信用評價。過去 1 個月購買已獲認證Grest condition book thanks