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Management of Corporate Communication: From Interpersonal Contac
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所在地:MD, 美國
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- Title
- Management of Corporate Communication: From Interpersonal Contac
- ISBN
- 9780805815528
關於產品
Product Identifiers
Publisher
Routledge
ISBN-10
080581552X
ISBN-13
9780805815528
eBay Product ID (ePID)
13038454918
Product Key Features
Number of Pages
320 Pages
Publication Name
Management of Corporate Communication : from Interpersonal Contacts to External Affairs
Language
English
Subject
Communication Studies, Management
Publication Year
1994
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
Routledge Communication Ser.
Format
Uk-B Format Paperback
Dimensions
Item Height
0.8 in
Item Weight
17.6 Oz
Item Length
9 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
93-048157
Dewey Edition
20
Dewey Decimal
658.4/5
Table Of Content
Contents: Preface. Managing Communication in Companies: An Enactment Point of View. Coordination Through Meaningful Expectations. Narrative, Enactment, and Organizational Discourse. Information: Uncertainty Reduction, System, and Satisfaction. Managing as Symbolic Action: Enacting Interpretations in Organizational Settings. Companies as Negotiated Enactment of Stakeholder Interests. Interpersonal Contacts: Enacting with Boss and Others. Networks: Many People Speaking with a Single Voice. Markets, Images, Issues, and External Stakeholders. External Communication with Public Policy Stakeholders.
Synopsis
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders. Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.
LC Classification Number
HD30.3.H4 1994
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增值稅編號: GB 724498118
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