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There Is No B2B or B2c: It's Human to Human #H2h by Kramer, Bryan, Brand New,...
US $18.18
大約HK$ 141.51
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所在地：Jessup, Maryland, 美國
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- ISBN
- 9781640079335
- Book Title
- There Is No B2b or B2c : It's Human to Human: H2h
- Publisher
- Primedia Elaunch LLC
- Item Length
- 9 in
- Publication Year
- 2017
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.2 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 4.8 Oz
- Item Width
- 6 in
關於產品
Product Identifiers
Publisher
Primedia Elaunch LLC
ISBN-10
1640079335
ISBN-13
9781640079335
eBay Product ID (ePID)
240224544
Product Key Features
Book Title
There Is No B2b or B2c : It's Human to Human: H2h
Language
English
Publication Year
2017
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.2 in
Item Weight
4.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you., As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare Anderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
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- s***_ (59)- 買家留下的信用評價。過去 1 個月購買已獲認證Arrived fast and safe.
- 4***b (1104)- 買家留下的信用評價。過去 1 個月購買已獲認證Arrived fast and in perfect condition!
- 4***g (216)- 買家留下的信用評價。過去 1 個月購買已獲認證Product as described. Arrived 3 weeks after purchase. Tracking listed product traveling to various states in the opposite direction before sale was in the process of being cancelled. Upon initial request the item showed up the next day, apparently from 1200 miles away. Odd, Seems like a USPS issue but unsure. As is product arrived and is in good shape. I would order from this ebayer again. Thank you