The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea by

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ISBN
9781610397605
類別

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Product Identifiers

Publisher
Public Affairs
ISBN-10
1610397606
ISBN-13
9781610397605
eBay Product ID (ePID)
228726585

Product Key Features

Book Title
Crowdsourceress : Get Smart, Get Funded, and Kickstart Your Next Big Idea
Number of Pages
256 Pages
Language
English
Publication Year
2017
Topic
Crowdfunding, Nonprofit Organizations & Charities / Fundraising & Grants, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce)
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Alex Daly
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
8 Oz
Item Length
8.2 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2016-050654
TitleLeading
The
Reviews
"Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects."-- Eric Ries, author of the New York Times bestseller The Lean Startup, "The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress , is like having her 'special sauce' right at your fingertips." -- Jesse Reed, Co-founder of the Standards Manual, "Neil Young's Pono campaign is the most successful technology campaign of all time, and Alex deserves much of the credit... The Crowdsourceress will give you everything you need to make your crowdfunding campaign a success."-- Phil Baker , COO of Pono, "The success of our campaigns have been the result of three things: quality content, good storytelling, and crowdfunding management by Alex Daly. I can say with certainty that we wouldn't have surpassed our goals without her involvement, and owning her book, The Crowdsourceress , is like having her 'special sauce' right at your fingertips." -- Jesse Reed , Co-founder of the Standards Manual, "Neil Young's Pono campaign is the most successful technology campaign of all time, and Alex deserves much of the credit... The Crowdsourceress will give you everything you need to make your crowdfunding campaign a success."-- Phil Baker, COO of Pono, "Having seen Alex Daly in action it is no surprise that she has had such success with so many crowdfunding projects."-- Eric Ries , author of the New York Times bestseller The Lean Startup
Dewey Edition
23
Dewey Decimal
658.15224
Synopsis
In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea.Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter's biggest campaigns, from TLC's new album to Neil Young's music player to Joan Didion's documentary "We Tell Ourselves Stories in Order to Live." In this book, she shows you how to: * Build a deep fan base prior to launch * Understand the psychology of why people give and create the right narrative around your project * Find the right platform on which to raise funds * Deal with unfulfilled promises and angry backers * Create intimacy and promote shareability of your project * Best use influence and exclusivity to get funded.Woven throughout is Alex's own entrepreneurial story-the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding. And she will take readers deep into her most successful campaigns, showing them how she helped them get funded. As someone who's spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act., "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act., "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
LC Classification Number
HG4751.D36 2017

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