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Private Label: Turning the Retail Brand Threat... KEITH LINCOLN, LARS THOMASSEN
US $17.95
大約HK$ 140.28
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運送：
US $5.22（大約 HK$ 40.80） USPS Media MailTM.
所在地：New York, New York, 美國
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估計於 8月28日 (星期四)至 9月3日 (星期三)之間送達 運送地點 94104
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物品細節
- 物品狀況
- 很新: 狀況完好的書籍。封面發亮且沒有損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記極少。書籍的磨損和破損程度也很低。 查看所有物品狀況定義會在新視窗或分頁中開啟
- ISBN
- 9780749455934
關於產品
Product Information
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749455934
ISBN-13
9780749455934
eBay Product ID (ePID)
71730617
Product Key Features
Number of Pages
312 Pages
Publication Name
Private Label : Turning the Retail Brand Threat Into Your Biggest Opportunity
Language
English
Subject
Marketing / General, Consumer Guides, Industries / Retailing, Sales & Selling / General, Advertising & Promotion
Publication Year
2009
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
16 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
LCCN
2008-049606
Reviews
"Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- Choice, "Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- "Choice", "Keen insights into the growing phenomenon of private label brands.... A very practical as well as readable book." -- Choice
Dewey Edition
22
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8/27
Lc Classification Number
Hf5429.L52275 2009
Table of Content
** Chapter - 02: Private myths; ** Chapter - 03: Private past; ** Chapter - 04: Private present; ** Chapter - 05: Private future; * Section - TWO: Identifying the opportunity; ** Chapter - 06: The S&S X Global Research Report; ** Chapter - 07: The shopper perspective; ** Chapter - 08: The brand perspective; ** Chapter - 09: The retailer perspective; ** Chapter - 10: The overall perspective; * Section - THREE: Retailizing the brand opportunity; ** Chapter - 11: For every threat there's an opportunity; ** Chapter - 12: The Private principles; ** Chapter - 13: Private principle 1: Running the risk and living the reality; ** Chapter - 14: Private principle 2: Retailize and be radical; ** Chapter - 15: Private principle 3: Tomorrow's global, social and environmental issues are your opportunities today; ** Chapter - 16: Private principle 4: Educate, navigate and inspire; ** Chapter - 17: Private principle 5: Winning 'mind shelf' is the name of the game; ** Chapter - 18: Private principle 6: Innovate, imagineer and involve; ** Chapter - 19: Private principle 7: Restore and reinvent the store; ** Chapter - 20: Private principle 8: Catalyse your communications and brand from till to TV; ** Chapter - 21: Private principle 9: Collaborate and cooperate through co-opetition; ** Chapter - 22: Private principle 10: Shopper solutions steal share of wallet; * Section - FOUR: Retailizing the retailer opportunity; ** Chapter - 23: For every opportunity there's an even bigger opportunity; ** Chapter - 24: Retailer Private principles 1 to 5; ** Chapter - 25: Retailer Private principles 6 to 10; * Section - FIVE: Conclusions; ** Chapter - 26: Realizing the opportunity together ** Chapter - 01: Private facts; * Section - ONE: Understanding the opportunity; ** Chapter - 00: Introduction: the new privatization;
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賣家信用評價 （2,229）
- a***n (158)- 買家留下的信用評價。過去 1 個月購買已獲認證Ordered Saturday evening, and received Monday. I'm not sure how it's possible but this is the fastest shipping I've seen yet. Book is in excellent condition too - great value. One of the best sellers on eBay!
- g***8 (463)- 買家留下的信用評價。過去 1 個月購買已獲認證Very good
- a***s (293)- 買家留下的信用評價。過去 1 個月購買已獲認證Item arrived quickly, well packaged and as described.