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Integrated Advertising, Promotion, and Marketing Communications
US $94.46
大約HK$ 735.23
狀況：
“INSTRUCTOR EDITION- SAME EXACT CONTENT AS THE STUDENT EDITION- All Supplemental Materials Not ”... 閱讀更多內容關於物品狀況
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US $5.99（大約 HK$ 46.62） USPS Media MailTM.
所在地：Dayton, Ohio, 美國
送達日期：
估計於 10月1日 (星期三)至 10月7日 (星期二)之間送達 運送地點 94104
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- ISBN
- 9780134485164
關於產品
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134485165
ISBN-13
9780134485164
eBay Product ID (ePID)
10038210075
Product Key Features
Number of Pages
512 Pages
Language
English
Publication Name
Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
Subject
Marketing / General, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
30.4 Oz
Item Length
10.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
Synopsis
NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134622022 / 9780134622026 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134485165 / 9780134485164 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, NOTE : This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(tm) and Mastering(tm) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134622022 / 9780134622026 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134485165 / 9780134485164 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
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