第 1/1 張圖片
圖片庫
第 1/1 張圖片
有類似物品要出售？
Contemporary Marketing (MindTap Course List) by Boone, Louis E., Kurtz, David L
textbooks_source
（37768）
US $77.08
大約HK$ 601.15
狀況：
全新
全新，未閱讀過和使用過的書籍，狀況完好，不存在缺頁或內頁受損。
至少還有 10 件
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
運送：
免費 USPS Media MailTM.
所在地：Columbia, Missouri, 美國
送達日期：
估計於 8月22日 (星期五)至 8月27日 (星期三)之間送達 運送地點 94104
退貨：
30 日退貨. 由買家支付退貨運費，如果你使用 eBay 郵寄標籤，相關費用將從你的退款金額中扣除.
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）
安心購物
物品細節
- 物品狀況
- 全新: 全新，未閱讀過和使用過的書籍，狀況完好，不存在缺頁或內頁受損。 查看所有物品狀況定義會在新視窗或分頁中開啟
- Book Title
- Contemporary Marketing (MindTap Course List)
- ISBN
- 9780357461709
關於產品
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357461703
ISBN-13
9780357461709
eBay Product ID (ePID)
18038643524
Product Key Features
Number of Pages
496 Pages
Publication Name
Contemporary Marketing
Language
English
Publication Year
2021
Subject
Marketing / General, General
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Weight
34.5 Oz
Additional Product Features
Edition Number
19
Intended Audience
College Audience
Dewey Edition
23/eng/20220328
Dewey Decimal
658.8
Table Of Content
Preface. Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts 12. Developing and Managing Products Part V: PRICING DECISIONS. 13. Pricing Concepts 14. Pricing Strategies Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management 16. Retailing and Direct Marketing Part VII: PROMOTIONAL DECISIONS. 17. Integrated Marketing Communications, Advertising, and Public Relations 18. Personal Selling and Sales Promotion. Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing. Appendix C: Marketing Analytics Online. Appendix: Your Career in Marketing. Glossary. Name & Company Index. Subject Index. International Index.
Synopsis
Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.
賣家提供的物品說明
賣家信用評價 （39,964）
- j***5 (66)- 買家留下的信用評價。過去 1 個月購買已獲認證Great price, quality, condition, and shipping speed! Pleasure doing business and I look forward to shopping with this seller again!
- s***o (425)- 買家留下的信用評價。過去 1 個月購買已獲認證Thank you
賣家信用評價 （39,964）
- j***5 (66)- 買家留下的信用評價。過去 1 個月購買已獲認證Great price, quality, condition, and shipping speed! Pleasure doing business and I look forward to shopping with this seller again!
- s***o (425)- 買家留下的信用評價。過去 1 個月購買已獲認證Thank you