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Branded : Branding in Sport Business by Jason Lee (2009, Trade Paperback)
US $48.00
大約HK$ 375.07
或講價
狀況：
良好
曾被閱讀過的書籍，但狀況良好。封面有諸如磨痕等在內的極少損壞，但沒有穿孔或破損。精裝本書籍可能沒有書皮。封皮稍有磨損。絕大多數書頁未受損，存在極少的褶皺和破損。使用鉛筆標注文字處極少，未對文字標記，無留白處書寫文字。沒有缺頁。
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運送：
US $5.22（大約 HK$ 40.79） USPS Media MailTM.
所在地：Ames, Iowa, 美國
送達日期：
估計於 8月27日 (星期三)至 9月3日 (星期三)之間送達 運送地點 94104
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eBay 物品編號：256475113241
物品細節
- 物品狀況
- Subject
- Sports
- Level
- Business
- ISBN
- 9781594605062
關於產品
Product Identifiers
Publisher
Carolina Academic Press
ISBN-10
1594605068
ISBN-13
9781594605062
eBay Product ID (ePID)
79684979
Product Key Features
Number of Pages
370 Pages
Language
English
Publication Name
Branded : Branding in Sport Business
Publication Year
2009
Subject
Consumer Guides, Business Aspects, General, Advertising & Promotion
Type
Textbook
Subject Area
Reference, Sports & Recreation, Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
20.8 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2009-040507
Illustrated
Yes
Synopsis
This book is an excellent resource that examines significant brands and the points of interest associated with their successes (and sometimes failures). Brands in this work span sport, recreation, and beyond, and each chapter sheds light on actions that have utilized sport business to cultivate brand equity. The importance of branding has generated great interest in academic and professional circles. Brands range from images that represent products to a variety of symbols associated with products. The producers and consumers of these products build associations and affinities to these brands. The brands profiled are examples of successful (and sometimes not so successful) products, and this book's impressive accumulation of information concerning the companies, people, places, goods, and services provides points for discussion and further examination. Branded can serve as a stand-alone text or as a supplement in a variety of academic settings. To further enhance the information provided in this work, each chapter includes the following sections: The Line-Up -- gives an overview of the company and the cases being addressed; T imeline -- identifies relevant historical events and provides points of reference for significant points in the brands' history; The Final Score -- critically examines industry perspectives and implications regarding the profiled brands; Post-Game Comments -- identifies key concepts; and Discussion Questions -- offers opportunity for further theoretical explorations and would be useful for facilitating class discussions. Additionally, web-based resources, tables, side boxes, and figures are provided as further background information for the brands being profiled. A glossy, 16-page section of photographs enhances the text. "Recommended. Lower- and upper-division undergraduates; technical students; general readers." -- CHOICE Magazine "For those looking for a broad range of great branding examples in sports, look no further. . . . From a teaching standpoint, Branded's introduction starts off strongly and provides a good basis for readers of all levels to know what branding is and what it is for. . . . It will not fail to leave its mark." -- Journal of Product & Brand Management
LC Classification Number
GV716.B75 2010
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