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Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy: Used - 第 1/1 張圖片
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Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy: Used

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Publication Date
2015-02-02
ISBN
1780671806

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Product Identifiers

Publisher
Orion Publishing Group, The Limited
ISBN-10
1780671806
ISBN-13
9781780671802
eBay Product ID (ePID)
201647045

Product Key Features

Edition
2
Book Title
Logo : The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)
Number of Pages
352 Pages
Language
English
Topic
Graphic Arts / Branding & Logo Design, Intellectual Property / Trademark
Publication Year
2015
Illustrator
Yes
Genre
Design, Law
Author
Michael Evamy
Book Series
Mini Ser.
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
26.5 Oz
Item Length
7.7 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
741.6
Synopsis
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes - ranging from those of small, design-led businesses to global brands - in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace., "The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut This vast collection of over 1,300 symbols and logotypes - clearly arranged across 75 different categories according to their basic visual form - includes the work of past masters, such as Paul Rand and Saul Bass , alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.
LC Classification Number
NC1002.L63

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