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Outrageous Advertising That's Outrageously Success... by Glazer, Bill 0982379315
FREE US DELIVERY | ISBN: 0982379315 | Quality Books
World of Books USA
(1197580)
US $11.84
大約HK$ 92.10
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很好
曾被閱讀過的書籍,但狀況良好。封面不存在明顯損壞,精裝本書籍含書皮。不存在缺頁或內頁受損,無褶皺或破損,同時也沒有對文字標注/標記,或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。
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所在地:Florida, 美國
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估計於 9月25日 (星期四)至 10月1日 (星期三)之間送達 運送地點 94104
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物品細節
- 物品狀況
- ISBN
- 0982379315
- EAN
- 9780982379318
- Date of Publication
- 2009-09-20
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Outrageous Advertising That's Outrageously Successful: Created...
- Artist
- Glazer, Bill
- Brand
- N/A
- Colour
- N/A
關於產品
Product Information
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad. OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory. This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!
Product Identifiers
Publisher
Morgan James Publishing
ISBN-10
0982379315
ISBN-13
9780982379318
eBay Product ID (ePID)
78006610
Product Key Features
Book Title
Outrageous Advertising That's Outrageously Successful : Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
Number of Pages
344 Pages
Language
English
Topic
Small Business, Advertising & Promotion
Publication Year
2009
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
21.7 Oz
Item Length
9.2 in
Item Width
6.3 in
Additional Product Features
Reviews
"I learned long ago that there are ads that win awards and there are ads that make money. Bill Glazer's book is full of the latter. In fact, I've paid copywriters $10,000 or more to write ads that weren't half as good as the ones in this book. Grab your copy because you'll pay for it twenty times with your very first campaign." Bill Harrison, Partner, FreePublicity.com, "In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clients' attention and money. In OUTRAGEOUS Advertising, That's OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!" Tom Hopkins, Author of How to Master the Art of Selling, "What I love about Bill Glazer is that he not only delivers OUTRAGEOUSLY Successful Advertising through traditional offline media, he has conquered it online as well. There isn't a business owner or entrepreneur alive who couldn't profit from this." Derek Gehl, Co-Founder and Chief Creative Officer The Internet Marketing Center "I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000.00 or $2,000.00 info-product sold as a kit of resources, not a book sold for the price of a Starbucks coffee & scone. As an author, I admit to some unhappiness at having the bar raised. He has made the job tougher for the rest of us but so badly over doing it here. Your gain, our headache." Dan Kennedy, Author, Speaker, Consultant , "I learned long ago that there are ads that win awards and there are ads that make money. Bill Glazer's book is full of the latter. In fact, I've paid copywriters $10,000 or more to write ads that weren't half as good as the ones in this book. Grab your copy because you'll pay for it twenty times with your very first campaign." Bill Harrison, Partner, FreePublicity.com, "In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clientsrs" attention and money. In OUTRAGEOUS Advertising, That's OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!" Tom Hopkins, Author of How to Master the Art of Selling
Target Audience
Trade
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增值稅編號: GB 922696893
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