第 1/2 張圖片
圖片庫
第 1/2 張圖片
有類似物品要出售？
Faith-Based Marketing: The Guide to Reaching 140 ... by Stielstra, Greg Hardback
FREE US DELIVERY | ISBN: 0470422106 | Quality Books
World of Books USA
（1192122）
US $7.88
大約HK$ 61.56
狀況：
很好
曾被閱讀過的書籍，但狀況良好。封面不存在明顯損壞，精裝本書籍含書皮。不存在缺頁或內頁受損，無褶皺或破損，同時也沒有對文字標注/標記，或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。
庫存 2 件
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
運送：
免費 USPS Ground Advantage®.
所在地：Florida, 美國
送達日期：
估計於 9月2日 (星期二)至 9月9日 (星期二)之間送達 運送地點 94104
退貨：
30 日退貨. 由買家支付退貨運費，如果你使用 eBay 郵寄標籤，相關費用將從你的退款金額中扣除.
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）
物品細節
- 物品狀況
- ISBN
- 0470422106
- EAN
- 9780470422106
- Date of Publication
- 20090515
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Faith-Based Marketing: The Guide to Reaching 140 Million Chris...
- Artist
- Stielstra, Greg
- Brand
- N/A
- Colour
- N/A
關於產品
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470422106
ISBN-13
9780470422106
eBay Product ID (ePID)
71201917
Product Key Features
Book Title
Faith-Based Marketing : the Guide to Reaching 140 Million Christian Customers
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, General
Publication Year
2009
Illustrator
Yes
Genre
Religion, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
15.7 Oz
Item Length
9.4 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-284522
Dewey Edition
22
Dewey Decimal
658.8008827
Table Of Content
Acknowledgments. Introduction. Part I Meet the Christian Consumer. Chapter 1 The Overlooked 140 Million Person Market. Chapter 2 Lose Your Faith: Everything You Think You Know About Christians Is Wrong. Chapter 3 Meet the Real Christian Consumer: They are no Different. They are so Different. Chapter 4 Darned if You Do, Darned if You Don't: Common Mistakes Marketers Make. Part II How to Market to Christians. Chapter 5 Meet and Greet: How to Get to Know Your Audience. Chapter 6 Serve, Don't Sell: Building Your Brand. Chapter 7 Word-of-Mouth. Chapter 8 Radio Strategies. Chapter 9 Print Strategies. Chapter 10 Online Strategies. Chapter 11 Direct Marketing to Christians. Chapter 12 Reaching Pastors: What Works and What Doesn't Work. Chapter 13 How to Market Your Church. Part III Key Resources for Christian Marketers. Marketing Firms. Public Relations Firms. Film and Video Production. Music Festivals. Churches. Radio. Trade Associations. Trade Media. Retailers. Distributors. Magazines Parachurch and Ministry Organizations. Index. Special Offer!.
Synopsis
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content., Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and hot buttons. Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content., FAITH-BASED MARKETING This is an awesome, eye-opening guide to a market that is large and untapped. It will help you navigate an honest, ethical, and effective path to reach the Christian market. GUY KAWASAKI cofounder, Alltop.com and author, Reality Check "There are 140 million churchgoers in this country, and they all havemoney, but dont reach for the John 3:16 poster and rainbow-afro wig just yet.A mammoth market isnt necessarily a monolith. These guys show you how tocultivate the faithful, segment by segment, from the bottom up." BOB GARFIEDield Advertising Age "Some of the most interesting cases of word-of-mouth marketingcan be found within the Christian community. This book is packed withsuch examples as well as with some solid advice about word of mouth.Clear, readable, and extremely informative, Faith-Based Marketing is theperfect guide to understanding and reaching Christian consumers." EMANUEL ROSEN author, The Anatomy of Buzz Revisited "Greg Stielstra was the marketing director for my bestsellingbooks with Zondervan, so Ive seen firsthand his ability to reach Christianconsumers. He has proven that he can pursue effective business practiceswhile always respecting the Christian faith." LEE STROBEL author, The Case for Christ and The Case for Faith "Bob has been very helpful in guiding our communication with thefaith-based community in a culturally relevant and sensitive manner. The insightshe and Greg provide in Faith-Based Marketing have provided a clear path in themidst of the cacophony of the latest new media gurus." JEFF MOSELEY President, INO Records, Most businesses don t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians values, taboos, and "hot buttons".
LC Classification Number
HF5415
賣家提供的物品說明
賣家公司資料
增值稅編號： GB 922696893
賣家信用評價 （1,564,741）
- 0***f (1388)- 買家留下的信用評價。過去 1 個月購買已獲認證Item as advertised, good pricing ,Thanks
- o***o (1240)- 買家留下的信用評價。過去 1 個月購買已獲認證Item not as described
- o***o (1240)- 買家留下的信用評價。過去 1 個月購買已獲認證Thanks
賣家信用評價 （1,564,741）
- 0***f (1388)- 買家留下的信用評價。過去 1 個月購買已獲認證Item as advertised, good pricing ,Thanks
- o***o (1240)- 買家留下的信用評價。過去 1 個月購買已獲認證Item not as described
- o***o (1240)- 買家留下的信用評價。過去 1 個月購買已獲認證Thanks