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CIM Coursebook: The Marketing Planning Process By Ray Donnelly,
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（453958）
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- Title
- CIM Coursebook: The Marketing Planning Process
- ISBN
- 9781856177160
關於產品
Product Identifiers
Publisher
Routledge
ISBN-10
1856177165
ISBN-13
9781856177160
eBay Product ID (ePID)
72390146
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Cim Coursebook: the Marketing Planning Process
Subject
Marketing / General, Education, General, Management
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.1 in
Item Weight
20 Oz
Item Length
9.4 in
Item Width
7.5 in
Additional Product Features
Intended Audience
College Audience
Table Of Content
Marketing planning to deliver marketing strategies; The marketing audit and strategic outcomes; Creating marketing strategies through segmentation, targetting and positioning; Adapting marketing planning in different contexts
Synopsis
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk, Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. -The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). -Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. -Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. -Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
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- 7***e (33)- 買家留下的信用評價。過去 6 個月購買已獲認證Amazing price and super fast shipping. Book arrived exactly as described in the correct box meant to ship books. No bumps or dings in the corner because of the attention to packaging. I'll keep an eye on this seller for another purchase. Highly recommend this seller!!!!
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- f***f (1637)- 買家留下的信用評價。過去 6 個月購買已獲認證Excellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+Sam's Letters To Jennifer By James Patterson. 9780316000741（#394523567865）
此商店的熱門類別
賣家信用評價 （561,202）
- 7***e (33)- 買家留下的信用評價。過去 6 個月購買已獲認證Amazing price and super fast shipping. Book arrived exactly as described in the correct box meant to ship books. No bumps or dings in the corner because of the attention to packaging. I'll keep an eye on this seller for another purchase. Highly recommend this seller!!!!
- 5***w (1174)- 買家留下的信用評價。過去 1 個月購買已獲認證The book that was shown was not the book that I received. Nonetheless, when I informed the seller that it wasn't the item they advertised-/they were more than willing to make it right. Since they didn't have another copy of the title I was expecting, they promptly issued an apology; and refund full refund. I really appreciated the speed at which they were willing to make things right with this transaction. I will definitely not hesitate to do business with them again. Thank You!
- f***f (1637)- 買家留下的信用評價。過去 6 個月購買已獲認證Excellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+Sam's Letters To Jennifer By James Patterson. 9780316000741（#394523567865）