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ON BEHALF OF THE PRESIDENT: By Lauren A. Wright Autographed Copy
US $19.95
大約HK$ 155.27
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狀況：
“Pre-Owned Autographed Copy Like New. See Photo for Condition of signature and book.”
很好
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運送：
免費 USPS Media MailTM.
所在地：Winston-Salem, North Carolina, 美國
送達日期：
估計於 10月10日 (星期五)至 10月15日 (星期三)之間送達 運送地點 94104
退貨：
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物品細節
- 物品狀況
- 很好
- 賣家備註
- “Pre-Owned Autographed Copy Like New. See Photo for Condition of signature and book.”
- Subject Area
- Political Science, Political Sociology
- Book Title
- On Behalf of the President: Presidential Spouses and White House
- Item Length
- 6.14 inches
- Subject
- Political Science
- Item Height
- 9.21 inches
- Educational Level
- Adult & Further Education
- ISBN-10
- 1440848599
- Personalized
- Yes
- Features
- Inscribed
- Level
- Advanced, Proficiency, Business, Technical
- Genre
- Political Science
- Country/Region of Manufacture
- United States
- Item Width
- 0.56 inches
- Item Weight
- 1.08 pounds
- ISBN
- 9781440848599
關於產品
Product Identifiers
Publisher
Bloomsbury Publishing USA
ISBN-10
1440848599
ISBN-13
9781440848599
eBay Product ID (ePID)
220272102
Product Key Features
Number of Pages
224 Pages
Publication Name
On Behalf of the President : Presidential Spouses and White House Communications Strategy Today
Language
English
Publication Year
2016
Subject
Women, Political, American Government / Executive Branch
Type
Textbook
Subject Area
Political Science, Biography & Autobiography
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
17.5 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
LCCN
2015-050363
Dewey Edition
23
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
973.9309252
Table Of Content
Tables and Figures Preface Acknowledgments 1 The Puzzle Spouses Pose 2 What Martha Washington and Michelle Obama Have in Common 3 Messengers-in-Chief 4 First, Do No Harm: Next, Do What Comes Natural 5 The Rhetorical Toolkit Spouses Use to Convince Us 6 Does It Work? 7 Modernizing Our Perspectives on Presidential Spouses 8 Epilogue: An Operative's Guide to Spouse Mobilization in 2016 Appendix: Supplemental Figures and Tables Notes Bibliography Index
Synopsis
White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations. More than any other time in history, the First Lady now bears responsibilities tantamount to those of any high-ranking cabinet member. This fascinating book documents the growing presence of the president's wife in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies. The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion., More than any other time in history, the First Lady now bears responsibilities tantamount to those of any high-ranking cabinet member. This fascinating book documents the growing presence of the president's wife in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies. The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.
LC Classification Number
JA85.2.U6W75 2016
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- Automatische Bewertung von eBay- 買家留下的信用評價。過去 1 個月Bestellung pünktlich und problemlos geliefert
賣家信用評價 （537）
- Automatische Bewertung von eBay- 買家留下的信用評價。過去 1 個月Bestellung pünktlich und problemlos geliefert
- _***y (332)- 買家留下的信用評價。過去 1 個月購買已獲認證5 STAR SELLER!! Item as described and shipped REALLY FAST WITH CARE! Hope to do business again. Thank you so much!!!
- Automatische Bewertung von eBay- 買家留下的信用評價。過去 1 個月Bestellung pünktlich und problemlos geliefert