The Jobs To Be Done Playbook: Align Your Markets,... PAPERBACK 2020

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Original Language
English
Unit Quantity
1
ISBN
1933820683
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關於產品

Product Identifiers

Publisher
Rosenfeld Media, LLC
ISBN-10
1933820683
ISBN-13
9781933820682
eBay Product ID (ePID)
18038677964

Product Key Features

Book Title
Jobs to Be Done PlayBook : Align Your Markets, Organization, and Strategy Around Customer Needs
Number of Pages
320 Pages
Language
English
Topic
Consumer Behavior, Social Aspects, Social Aspects / General, General
Publication Year
2020
Illustrator
Yes
Genre
Computers, Technology & Engineering, Business & Economics
Author
Jim Kalbach
Format
Trade Paperback

Dimensions

Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2019-948483
Reviews
"A tremendous resource for organizations attempting to differentiate customer experience and value." -- Jeff Gothelf , author Lean UX and Sense & Respond, "The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." -- Tony Ulwick , Strategyn Founder and CEO, "With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value." -- Bob Moesta , President and CEO of the Re-Wired Group, "The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." -- Tony Ulwick, Strategyn Founder and CEO, "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri , author of Escaping the Build Trap, "This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." -- Des Traynor , co-founder of Intercom, " Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri, author of Escaping the Build Trap, "With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value." -- Bob Moesta, President and CEO of the Re-Wired Group, "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri, author of Escaping the Build Trap, "This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." -- Des Traynor, co-founder of Intercom
Dewey Edition
23
TitleLeading
The
Dewey Decimal
658.5/038
Table Of Content
Introduction Chapter 1: Understanding Jobs to Be Done Chapter 2: Core Concepts of JTBD Chapter 3: Discovering Value Chapter 4: Defining Value Chapter 5: Designing Value Chapter 6: Delivering Value Chapter 7: (Re)Developing Value Chapter 8: JTBD in Action Appendix A: Quick Reference: JTBD Plays Appendix B: Resources on JTBD Final Thoughts
Synopsis
" Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering., These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
LC Classification Number
HD53.K46 2020

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