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How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold...

by Payne, Mark | HC | VeryGood
US $5.61
大約HK$ 43.83
狀況:
很好
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ... 閱讀更多內容關於物品狀況
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所在地:Aurora, Illinois, 美國
送達日期:
估計於 8月25日 (星期一)8月29日 (星期五)之間送達 運送地點 94104
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上次更新時間: 2025-07-02 22:11:53查看所有版本查看所有版本

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物品狀況
很好
曾被閱讀過的書籍,但狀況良好。封面不存在明顯損壞,精裝本書籍含書皮。不存在缺頁或內頁受損,無褶皺或破損,同時也沒有對文字標注/標記,或在留白處書寫內容。內封面上標記可能極少。書籍的磨損和破損程度也很低。 查看所有物品狀況定義會在新視窗或分頁中開啟
賣家備註
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9780804138734

關於產品

Product Identifiers

Publisher
Crown/Archetype
ISBN-10
0804138737
ISBN-13
9780804138734
eBay Product ID (ePID)
177464292

Product Key Features

Book Title
How to Kill a Unicorn : How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Number of Pages
304 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, Knowledge Capital, Personal Success, Organizational Behavior, Decision-Making & Problem Solving, Management
Illustrator
Yes
Genre
Business & Economics
Author
Mark Payne
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
19.2 Oz
Item Length
9.6 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
Synopsis
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn , Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
LC Classification Number
HD53.P39 2014

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