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Focus Groups: Theory and Practice by David W Stewart: Used
AlibrisBooks
（469547）
US $47.98
大約HK$ 373.24
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所在地：Sparks, Nevada, 美國
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物品細節
- 物品狀況
- Book Title
- Focus Groups: Theory and Practice
- Publication Date
- 2014-03-20
- Edition Number
- 3
- Pages
- 224
- ISBN
- 9781452270982
關於產品
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1452270988
ISBN-13
9781452270982
eBay Product ID (ePID)
171833076
Product Key Features
Number of Pages
224 Pages
Publication Name
Focus Groups : Theory and Practice
Language
English
Subject
Sociology / General, Research
Publication Year
2014
Type
Textbook
Subject Area
Social Science
Series
Applied Social Research Methods Ser.
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
10.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2013-051223
Dewey Edition
23
Series Volume Number
20
Illustrated
Yes
Dewey Decimal
300.72/3
Table Of Content
1. Introduction: Focus Group History, Theory, and Practice2. Group Dynamics and Focus Group Research3. Focus Groups and the Research Toolbox4. Recruiting Focus Group Participants and Designing the Interview Guide5. The Focus Group Moderator6. Conducting the Focus Group7. Analyzing Focus Group Data8. Focus Groups in Practice9. Virtual Focus Groups and Other Group Methods10. Conclusion
Synopsis
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory., The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups., The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
LC Classification Number
H61.28.S74 2015
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