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Alan Payne Built to Fail (Paperback) (US IMPORT)
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- Book Title
- Built to Fail
- Title
- Built to Fail
- Subtitle
- The Inside Story of Blockbuster's Inevitable Bust
- ISBN-10
- 1544517769
- EAN
- 9781544517766
- ISBN
- 9781544517766
- Genre
- Business & Finance
- Release Year
- 2021
- Release Date
- 09/03/2021
- Item Length
- 152mm
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Built to Fail: the inside Story of Blockbuster's Inevitable Bust
- Item Height
- 229mm
- Publisher
- Lioncrest Publishing
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 399g
- Number of Pages
- 270 Pages
關於產品
Product Information
How does an iconic brand die? For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned. If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time. Built to Fail tells the complete inside story of Blockbuster's meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities. Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today's disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.
Product Identifiers
Publisher
Lioncrest Publishing
ISBN-13
9781544517766
eBay Product ID (ePID)
6049051071
Product Key Features
Publication Name
Built to Fail: the inside Story of Blockbuster's Inevitable Bust
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2021
Type
Textbook
Number of Pages
270 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
399g
Additional Product Features
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 864 1548 11
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物品所在地：
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