第 1/1 張圖片
Ana Andjelic The Business of Aspiration (Paperback) (US IMPORT)
Another great item from Rarewaves USA | Free delivery!
狀況:
安心購物
物品細節
- 物品狀況
- 全新: 全新,未閱讀過和使用過的書籍,狀況完好,不存在缺頁或內頁受損。 查看所有物品狀況定義會在新視窗或分頁中開啟
- Book Title
- The Business of Aspiration
- Title
- The Business of Aspiration
- EAN
- 9780367554408
- ISBN
- 9780367554408
- Release Year
- 2020
- Release Date
- 27/10/2020
- Item Length
- 156mm
- Subtitle
- How Social, Cultural, and Environmental Capital Changes Brands
- Country/Region of Manufacture
- GB
- Genre
- Business & Finance
- Subject Area
- Organizational Sociology
- Publication Name
- The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
- Publisher
- Taylor & Francis Ltd
- Subject
- Management, Advertising, Marketing
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 163g
- Number of Pages
- 94 Pages
關於產品
Product Information
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, what is good for my brand long-term? , how is this business decision going to impact our culture? or what are the main objectives of our growth? Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand's products and services create both monetary and social value.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780367554408
eBay Product ID (ePID)
4046383723
Product Key Features
Subject Area
Organizational Sociology
Publication Name
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Format
Paperback
Language
English
Subject
Management, Advertising, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
94 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
163g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- GB 864 1548 11
運費與處理費
物品無法運送到美國
物品所在地:
60502, 美國
運送地點
全球
排除:
不丹, 也門, 以色列, 俄羅斯聯邦, 利比亞, 加拿大, 南非, 墨西哥, 奧地利, 委內瑞拉, 寮國, 巴西, 巴貝多, 德國, 意大利, 愛爾蘭, 新喀里多尼亞, 智利, 汶萊, 沙特阿拉伯, 法國, 法屬圭亞那, 法屬玻里尼西亞, 烏克蘭, 瑞士, 瓜德羅普島, 留尼汪島, 白俄羅斯, 美國, 英國, 荷蘭, 西班牙, 阿富汗, 馬提尼克島
處理時間 |
---|
通常會在收到所有款項後的 2 個工作日內發貨。 |
稅項 |
---|
結賬時相關稅項可能適用。 進一步了解進一步了解為 eBay 購物繳稅。 |
物品編號 115641144347 的銷售稅
物品編號 115641144347 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅:
州/省 | 銷售稅稅率 |
---|
退貨政策
收到物品後聯絡賣家的期限: |
---|
30 日 |
買家負責支付退貨運費。
賣家信用評價 (430,524)
f***g (645)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Fast delivery & excellant condition.
f***g (645)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Fast delivery & excellant condition.
f***g (645)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Fast delivery & excellant condition.