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Galen Clavio Social Media and Sports (Paperback) (UK IMPORT)
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所在地：GU14 0GT, 英國
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- Book Title
- Social Media and Sports
- ISBN-10
- 1492592080
- EAN
- 9781492592082
- ISBN
- 9781492592082
- Genre
- Sports & Hobbies
- Subject
- General, Industries / Park & Recreation Management
- Release Date
- 07/16/2020
- Country/Region of Manufacture
- US
- Release Year
- 2020
- Title
- Social Media and Sports
- Subject Area
- Business & Economics, Sports & Recreation
- Publication Name
- Social Media and Sports
- Item Length
- 10.9 in
- Publisher
- Human Kinetics
- Publication Year
- 2020
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Width
- 8.7 in
- Item Weight
- 20.8 Oz
- Number of Pages
- 176 Pages
關於產品
Product Information
Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution.
Product Identifiers
Publisher
Human Kinetics
ISBN-10
1492592080
ISBN-13
9781492592082
eBay Product ID (ePID)
25038402956
Product Key Features
Publication Name
Social Media and Sports
Format
Trade Paperback
Language
English
Subject
General, Industries / Park & Recreation Management
Publication Year
2020
Type
Textbook
Subject Area
Business & Economics, Sports & Recreation
Number of Pages
176 Pages
Dimensions
Item Length
10.9 in
Item Height
0.6 in
Item Width
8.7 in
Item Weight
20.8 Oz
Additional Product Features
LCCN
2020-005013
Intended Audience
College Audience
Lc Classification Number
Gv568.3.C53 2021
Table of Content
Chapter 1. Social Media and the Sports World The Sports World The Social Media World The Beginnings of Social Media The "Old" Internet Myspace Facebook YouTube The iPhone and Other Smart Phones Twitter Instagram Snapchat Advertising and Social Media Sports and Social Media The Sports Media Cycle Athletes and Social Media Audiences and Reach Sport Business and Social Media Social Media and the Globalization of Sport The Nature of Social Media Summary Chapter 2. Tools of the Trade Software and Hardware Software Tools Web and App Interfaces Hardware Evaluating Your Needs Training Programs Evaluating Training Needs Software Program Training Market Research Professional Market Research Using Research Intelligently Summary Chapter 3. Creative Sparks Core Creativity Elements Vocabulary Grammar and Writing Conventions Industry Literacy Cultural Knowledge Social Media Consumption You Are What You Eat Analysis of Successful Accounts Informational Interviews Support Groups The Importance of Repetition Question Everything How to Handle Feedback (Good and Bad) Early Adoption Take Notes When It Happens Consistency Instinct Mentality Summary Chapter 4. Audiences and Networks Historical Development of Social Media Audiences Myspace Facebook Twitter Instagram Snapchat YouTube Pinterest Reddit WhatsApp Network Infrastructure and the Effects on Audiences Twitter''s System Facebook''s System Instagram Infrastructure TikTok and the Rise of AI Summary Chapter 5. The Online Community Audience Adoption and Migration Theory of Planned Behavior Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine Trolls and Argumentation The Online Disinhibition Effect Sports, Social Media, and Toxicity for Women Summary Chapter 6. The Technology Curve Why Technology Changes A Paradigm Shift in Media Hardware, Convergence, and Portability Software Development Social Media Building Blocks Written Content Images Preproduced Video Live Video Audio Graphics Dynamic Visuals Responses What About Stories? Building Block Evolution Which Building Blocks Are Best for Your Content? Cross-Posting Summary Chapter 7. Framing Your Presence Agenda Setting Agenda Setting Theory Social Media''s Impact on Agenda Setting Framing Framing Theory Sports Media Framing Research Social Media Framing Concepts Summary Chapter 8. Editorial Content Defining Editorial Content Expectations of Editorial Content Advantages of Editorial Content Disadvantages of Editorial Content The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence Managing Your Organization''s Branding and Presence Directing Traffic Summary Chapter 9. Industry Content Defining Industry Content Advantages of Industry Content Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence Social Media Choices Go Where Only You Can Leveraging Organization Members Interacting With Other Organizations Crisis Communication Summary Chapter 10. Holistic Social Media Personal Care and Challenges Balance Burnout Professional Tips The Content Cycle Dealing With Trolling and Harassment Ethics Work Conditions Job Instability Summary
Copyright Date
2021
Dewey Decimal
796.0285
Dewey Edition
23
Illustrated
Yes
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增值稅識別編號：
- GB 864154811
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物品所在地：
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