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Jack Trout Stev REPOSITIONING: Marketing in an Era of Co (Hardback) (UK IMPORT)
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所在地：GU14 0GT, 英國
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- Publication Name
- REPOSITIONING: Marketing in an Era of Competition, Change and Cr
- Title
- REPOSITIONING: Marketing in an Era of Competition, Change and Cr
- EAN
- 9780071635592
- ISBN
- 9780071635592
- Release Date
- 12/16/2009
- Release Year
- 2009
- Country/Region of Manufacture
- US
- Book Title
- Repositioning: Marketing in an Era of Competition, Change and Crisis
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.8 in
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Item Height
- 0.3 in
- Genre
- Business & Economics
- Topic
- Training, Customer Relations, Advertising & Promotion
- Item Weight
- 14.3 Oz
- Item Width
- 4.8 in
- Number of Pages
- 224 Pages
關於產品
Product Information
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind --a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete--andsucceed--in today's overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies--providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning ,you can conquer the "3 Cs" of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You'll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You'll learn thedangers of attacking your competitors head-on--andthe value of emphasizing value. You'll see how consumerscan have too many choices to pick from--and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today's market.Understanding the mindset of your consumers is halfthe battle. Winning in today's world is often a matter ofrepositioning. It's how you rethink the strategies you'vealways relied on. It's how you regain the success you'veworked so hard for. It's how you win the new battle ofthe mind.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071635599
ISBN-13
9780071635592
eBay Product ID (ePID)
72739333
Product Key Features
Book Title
Repositioning: Marketing in an Era of Competition, Change and Crisis
Number of Pages
224 Pages
Language
English
Publication Year
2009
Topic
Training, Customer Relations, Advertising & Promotion
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.3 in
Item Weight
14.3 Oz
Item Length
9.8 in
Item Width
4.8 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
651.111
Table of Content
Chapter one: Perception is reality. Chapter two: Evolution is reality. Chapter three: How to evolve. Chapter four: When to evolve. Chapter five: Internal evolution. Chapter six: Repositioning takes time. Chapter seven: Repositioning as a competitive weapon. Chapter eight: Using a negative to set up a positive. Chapter nine: Repositioning in politics. Chapter ten: Repositioning in business.
Copyright Date
2010
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 864154811
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物品所在地：
GU14 0GT, 英國
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