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Wine Marketing & Sales: Success Strategies for a Saturated Market

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Brand
Wine Appreciation Guild
ISBN
189126799X
MPN
Does not apply
UPC
Does not apply
EAN
Does not apply
Book Title
Wine Marketing and Sales : Success Strategies for a Saturated Market
Item Length
10.3 in
Publisher
Wine Appreciation Guild, The Limited
Publication Year
2007
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1.2 in
Author
Paul Wagner, Janeen Olsen, Liz Thach
Genre
Cooking, Business & Economics
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine, Marketing / General, Sales & Selling / General
Item Width
7.3 in
Item Weight
32.1 Oz
Number of Pages
347 Pages

關於產品

Product Information

Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.

Product Identifiers

Publisher
Wine Appreciation Guild, The Limited
ISBN-10
189126799x
ISBN-13
9781891267994
eBay Product ID (ePID)
16038392361

Product Key Features

Book Title
Wine Marketing and Sales : Success Strategies for a Saturated Market
Author
Paul Wagner, Janeen Olsen, Liz Thach
Format
Hardcover
Language
English
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine, Marketing / General, Sales & Selling / General
Publication Year
2007
Illustrator
Yes
Genre
Cooking, Business & Economics
Number of Pages
347 Pages

Dimensions

Item Length
10.3 in
Item Height
1.2 in
Item Width
7.3 in
Item Weight
32.1 Oz

Additional Product Features

Lc Classification Number
Hd9375.T43 2006
Copyright Date
2006
Target Audience
Trade
Lccn
2006-017552
Dewey Decimal
663/.200688
Dewey Edition
22

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