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Blue Ocean Strategy: How To Create ..., Renée Mauborgne

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Artist
Renée Mauborgne
Brand
N/A
EAN
9781591396192
ISBN
1591396190
Platform
N/A
Subject Area
Blues
Release Title
Blue Ocean Strategy: How To Create Uncontested Market Space An...
Book Title
Blue Ocean Strategy: How To Create Uncontested Market Space An...
Publishing Language
English
Colour
N/A
Publication Year
2005
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Item Height
242mm
Author
W. Chan Kim, Renee A. Mauborgne
Publisher
Harvard Business Review Press
Item Width
163mm
Subject
Business
Item Weight
562g
Number of Pages
256 Pages

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Product Information

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans'&#0151untapped new market spaces ripe for growth. International bestseller Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781591396192
eBay Product ID (ePID)
95297543

Product Key Features

Author
W. Chan Kim, Renee A. Mauborgne
Publication Name
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
242mm
Item Width
163mm
Item Weight
562g

Additional Product Features

Title_Author
W. Chan Kim, Renee A. Mauborgne
Country/Region of Manufacture
United States

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