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The Gamers Brain by Hodent Celia Epic Games Cary North Carolina USA NEW Paperba
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所在地：London, UK, 英國
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- Title
- The Gamer's Brain
- Weight
- 410
- EAN
- 9781498775502
- ISBN-10
- 1498775500
- Date of Publication
- 20170814
- Place of Publication
- United States
- Book Series
- N/A
- Genre
- PSAN|UGG|UMK
- Narrative Type
- N/A
- Features
- N/A
- Intended Audience
- N/A
- Ex Libris
- No
- Editor
- N/A
- Edition
- N/A
- Pagination
- 272 Pages, 36 Halftones, Color; 12 Illustrations, Color; 1 Illust
- Dimensions
- 156 X 234 X 14
- ISBN
- 9781498775502
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Gamer's Brain: How Neuroscience and Ux Can Impact Video Game Design
- Item Height
- 234mm
- Publisher
- Taylor & Francis INC International Concepts
- Item Width
- 156mm
- Subject
- Animation
- Item Weight
- 454g
- Number of Pages
- 272 Pages
關於產品
Product Information
Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or serious games) and meeting business goals -- all while staying true to design vision and artistic intent. At its core, UX is about understanding the gamer's brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts. Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: neuromyths , perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good engage-ability (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9781498775502
eBay Product ID (ePID)
233952087
Product Key Features
Publication Name
The Gamer's Brain: How Neuroscience and Ux Can Impact Video Game Design
Format
Paperback
Language
English
Subject
Animation
Publication Year
2017
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 160565025
運費與處理費
物品所在地：
London, UK, 英國
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