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Adland: A Global History of Advertising

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Ex library copy with usual stamps & stickers
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賣家備註
“Ex library copy with usual stamps & stickers”
Book Title
Adland: A Global History of Advertising
Genre
Advertising
ISBN
9780749464318
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Adland: a Global History of Advertising
Item Height
233mm
Author
Mark Tungate
Publisher
Kogan Page LTD
Item Width
156mm
Subject
Advertising, Business
Item Weight
457g
Number of Pages
272 Pages

關於產品

Product Information

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749464318
eBay Product ID (ePID)
152547519

Product Key Features

Author
Mark Tungate
Publication Name
Adland: a Global History of Advertising
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2013
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
233mm
Item Width
156mm
Item Weight
457g

Additional Product Features

Title_Author
Mark Tungate
Country/Region of Manufacture
United Kingdom

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商業賣家資料

增值稅識別編號:
  • GB 901578627
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