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Al Ries Laura R The Fall of Advertising and the Rise of (Paperback) (US IMPORT)
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- Book Title
- The Fall of Advertising and the Rise of PR
- Title
- The Fall of Advertising and the Rise of PR
- ISBN-10
- 0060081996
- EAN
- 9780060081997
- ISBN
- 9780060081997
- Genre
- Business & Finance
- Release Date
- 07/10/2004
- Release Year
- 2004
- Country/Region of Manufacture
- US
- Item Length
- 135mm
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Fall of Advertising and the Rise of PR
- Item Height
- 203mm
- Publisher
- Harpercollins Publishers Inc
- Item Width
- 135mm
- Subject
- Business
- Item Weight
- 249g
- Number of Pages
- 320 Pages
關於產品
Product Information
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Product Identifiers
Publisher
Harpercollins Publishers Inc
ISBN-13
9780060081997
eBay Product ID (ePID)
96865617
Product Key Features
Publication Name
The Fall of Advertising and the Rise of PR
Format
Paperback
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
203mm
Item Width
135mm
Item Weight
249g
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 864 1548 11
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物品所在地：
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