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This is Marketing: You Can?t Be Seen Until You Learn To See
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大約HK$ 85.31
物品細節
- 物品狀況
- Book Title
- This is Marketing: You Can’t Be Seen Until You Learn To See
- Genre
- Sales & Marketing Management
- ISBN
- 9780241370148
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- This Is Marketing: You Can't Be Seen until You Learn to See
- Item Height
- 234mm
- Publisher
- Penguin Books LTD
- Item Width
- 153mm
- Subject
- Marketing
- Item Weight
- 353g
- Number of Pages
- 288 Pages
關於產品
Product Information
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780241370148
eBay Product ID (ePID)
12046681965
Product Key Features
Publication Name
This Is Marketing: You Can't Be Seen until You Learn to See
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
153mm
Item Weight
353g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- GB 901578627
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物品所在地:
Rossendale, 英國
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全球
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