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The Lean Startup: How Today's Entrepreneurs Use Continuous Innov... by Eric Ries

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Title
The Lean Startup: How Today's Entrepreneurs Use Continuous Inn...
Book Title
The Lean Startup: How Today's Entrepreneurs Use Continuous Inn...
ISBN
0307887898
EAN
9780307887894
Binding
Hardback
Date of Publication
20110913
Release Title
The Lean Startup: How Today's Entrepreneurs Use Continuous Inn...
Artist
Eric Ries
Brand
N/A
Colour
N/A
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Item Height
215mm
Author
Eric Ries
Publisher
Random House USA INC International Concepts
Item Width
150mm
Subject
Business
Item Weight
493g
Number of Pages
336 Pages

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs-in companies of all sizes-a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Product Identifiers

Publisher
Random House USA INC International Concepts
ISBN-13
9780307887894
eBay Product ID (ePID)
109222424

Product Key Features

Author
Eric Ries
Publication Name
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Format
Hardcover
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
215mm
Item Width
150mm
Item Weight
493g

Additional Product Features

Title_Author
Eric Ries
Country/Region of Manufacture
United States

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  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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