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The Signals Are Talking~Why Today's Fringe Tomorrow's Mainstream~Amy Webb 1st Ed

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Book Title
Signals Are Talking : Why Today's Fringe Is Tomorrow's Mainstream
Special Attributes
1st Edition, Dust Jacket
Author
Amy Webb
ISBN
9781610396660
Item Length
9.5 in
Publisher
Public Affairs
Publication Year
2016
Format
Hardcover
Language
English
Item Height
1.1 in
Genre
Business & Economics
Topic
Decision-Making & Problem Solving, Economic Conditions, Forecasting
Item Width
6.3 in
Item Weight
19.4 Oz
Number of Pages
336 Pages

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Product Information

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow. With the methodology developed in The Signals Are Talking , we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now? Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.

Product Identifiers

Publisher
Public Affairs
ISBN-10
1610396669
ISBN-13
9781610396660
eBay Product ID (ePID)
221397171

Product Key Features

Book Title
Signals Are Talking : Why Today's Fringe Is Tomorrow's Mainstream
Author
Amy Webb
Format
Hardcover
Language
English
Topic
Decision-Making & Problem Solving, Economic Conditions, Forecasting
Publication Year
2016
Genre
Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
9.5 in
Item Height
1.1 in
Item Width
6.3 in
Item Weight
19.4 Oz

Additional Product Features

Reviews
"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes, and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." --Christopher J. Graves, chairman, Ogilvy Public Relations Worldwide
Target Audience
Trade

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