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Principles of Global Marketing: International Edition by Green, Mark Paperback

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Title
Principles of Global Marketing: International Edition
Book Title
Principles of Global Marketing: International Edition
ISBN
0136066828
EAN
9780136066828
Binding
Paperback / softback
Date of Publication
1996-10-09
Release Title
Principles of Global Marketing: International Edition
Artist
Green, Mark
Brand
N/A
Colour
N/A
Publication Year
1996
Type
Textbook
Format
Paperback
Language
English
Publication Name
Principles of Global Marketing: International Edition
Item Height
255 mm
Author
Warren J. Keegan, Mark Green
Publisher
Pearson Education (Us)
Item Width
204 mm
Subject
Marketing, Business
Item Weight
807 g
Number of Pages
420 Pages

關於產品

Product Information

Appropriate for undergraduate courses in International Marketing. This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text. POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780136066828
eBay Product ID (ePID)
87638973

Product Key Features

Author
Warren J. Keegan, Mark Green
Publication Name
Principles of Global Marketing: International Edition
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1996
Type
Textbook
Number of Pages
420 Pages

Dimensions

Item Height
255 mm
Item Width
204 mm
Item Weight
807 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Mark Green, Warren J. Keegan

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增值稅識別編號:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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