第 1/2 張圖片
第 1/2 張圖片
Principles of Global Marketing: International Edition by Green, Mark Paperback
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狀況:
良好
曾被閱讀過的書籍,但狀況良好。封面有諸如磨痕等在內的極少損壞,但沒有穿孔或破損。精裝本書籍可能沒有書皮。封皮稍有磨損。絕大多數書頁未受損,存在極少的褶皺和破損。使用鉛筆標注文字處極少,未對文字標記,無留白處書寫文字。沒有缺頁。
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物品細節
- 物品狀況
- Title
- Principles of Global Marketing: International Edition
- Book Title
- Principles of Global Marketing: International Edition
- ISBN
- 0136066828
- EAN
- 9780136066828
- Binding
- Paperback / softback
- Date of Publication
- 1996-10-09
- Release Title
- Principles of Global Marketing: International Edition
- Artist
- Green, Mark
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1996
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles of Global Marketing: International Edition
- Item Height
- 255 mm
- Publisher
- Pearson Education (Us)
- Item Width
- 204 mm
- Subject
- Marketing, Business
- Item Weight
- 807 g
- Number of Pages
- 420 Pages
關於產品
Product Information
Appropriate for undergraduate courses in International Marketing. This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text. POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780136066828
eBay Product ID (ePID)
87638973
Product Key Features
Publication Name
Principles of Global Marketing: International Edition
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1996
Type
Textbook
Number of Pages
420 Pages
Dimensions
Item Height
255 mm
Item Width
204 mm
Item Weight
807 g
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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