第 1/1 張圖片
Marketing: An Introduction by Kotler, Philip; Armstrong, Gary
by Kotler, Philip; Armstrong, Gary | PB | VeryGood
狀況：
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... 閱讀更多內容關於物品狀況
庫存 2 件
運費：
所在地：Aurora, Illinois, 美國
送達日期：
估計於 5月31日, 五至 6月3日, 一之間送達 運送地點 43230
退貨：
保障：
請參閱物品說明或聯絡賣家以取得詳細資料。閱覽全部詳情查看保障詳情
（不符合「eBay 買家保障方案」資格）
物品細節
- 物品狀況
- 很好
- 賣家備註
- Binding
- Paperback
- Weight
- 3 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780131424104
- Publication Year
- 2004
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Marketing : an Introduction
- Item Height
- 0.9in
- Item Length
- 10.9in
- Publisher
- Prentice Hall PTR
- Item Width
- 8.5in
- Item Weight
- 50.2 Oz
- Number of Pages
- 720 Pages
關於產品
Product Information
Marketing: An Introduction, 7e , helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131424106
ISBN-13
9780131424104
eBay Product ID (ePID)
4492331
Product Key Features
Publication Name
Marketing : an Introduction
Format
Trade Paperback
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
720 Pages
Dimensions
Item Length
10.9in
Item Height
0.9in
Item Width
8.5in
Item Weight
50.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.K625 2004
Edition Number
7
Reviews
What reviewers are saying about Philip Kotler and Gary Armstrong's recent work (Principles of Marketing and Marketing: An Introduction): "I have aggressively sought to utilize various assessment tools in my curriculum and have been very pleased with the Armstrong/Kotler support and value-added materials. I find the students often list them as "MOST HELPFUL" in course evaluations." — Temple University reviewer "I think Kotler and Armstrong really have a tiger by the tail in emphasizing relationships as their dominant theme... Their new emphasis on relationships and the new digital age are consistent with my high-tech, high-touch approach to marketing." — Tulane University reviewer "The authors do a superb job of covering customer value. It is certainly a conspicuous cornerstone of the book. The concept is well integrated in each chapter I that I reviewed." — University of Southern Mississippi reviewer "The value creation underlying theme is excellent. The section on brand strategy is thorough, provides good examples, and students can relate to it." — County College of Morris reviewer "Great idea to place positioning in with the product - FINALLY a book that did this!" — Southern New Hampshire University reviewer "This text is one of the best overall undergraduate marketing texts I have seen, because it incorporates more real-world applications of marketing concepts than any others I have used. This text does a good job of presenting marketing theory that is based on academic literature without excessive jargon or 'lists' that students think they should memorize. The videos and cases go well with the material." — George Washington University reviewer "The strengths of Kotler and Armstrong are that the focus is on the customer, which is very important and they define marketing in an understandable manner. I think they use excellent examples.... I am impressed." — Montgomery Community College reviewer "Kotler and Armstrong have stayed contemporary with everything going on in the field." — California State University, Northridge reviewer "The authors offer appropriate organizations and marketing efforts as examples and illustrations, and they have done a superb job of accounting for the current and emerging trends in a discipline that is characterized by rapid change." — Eastern Kentucky University reviewer "The CRM topic is given better coverage than in our present text." — Milwaukee Area Technical College, Mequon Campus reviewer "I do applaud the authors' practice of clearly delineating chapter objectives up front, followed by a review of the objectives/concepts at the end of the chapter - I like this continuity." — University of North Florida reviewer "Good focus on digital issues and relationships throughout the text...The content is very good...The examples are current and applicable to this age group of students." — Western Michigan University reviewer "Segmentation is a key chapter in my course. Kotler and Armstrong are superior in their coverage of this material...I feel my students would be better off with Kotler and Armstrong's text." — Murray State University reviewer "Kotler and Armstrong is quite refreshing, as it draws the reader into the fascinating areas of marketing via the use of real life examples right off the bat. My current text just starts by explaining theory with a few scattered examples, and many flow charts and graphs." — University of Utah reviewer "I particularly think that Kotler and Armstrong's text is far superior to [my present text-in-use] relative to the "What is Marketing?" section in the first chapter....I l
Table of Content
I. DEFINING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. II. UNDERSTANDING THE MARKETPLACE OF CONSUMERS. 3. The Marketing Environment. 4. Managing Marketing Information. 5. Consumer and Business Buyer Behavior. III. DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY AND MARKETING MIX. 6. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. 7. Product, Services, and Branding Strategies. 8. New-Product Development and Product Life-Cycle Strategies. 9. Pricing Considerations and Strategies. 10. Marketing Channels and Supply Chain Management. 11. Retailing and Wholesaling. 12. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations. 13. Integrated Marketing Communication: Personal Selling and Direct Marketing. IV. EXTENDING MARKETING. 14. Marketing in the Digital Age. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. Appendix 1. Sample Marketing Plan. Appendix 2. Video Cases (one per chapter). Appendix 3. Marketing Arithmetic. Appendix 4. Careers in Marketing. Glossary/Index.
Copyright Date
2005
Target Audience
College Audience
Topic
Marketing / General
Lccn
2003-060906
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
賣家提供的物品說明
運費與處理費
物品所在地：
Aurora, Illinois, 美國
運送地點
不丹, 中國, 中國台灣, 中國澳門, 中國香港, 中非共和國, 丹麥, 乍德, 也門, 亞塞拜疆共和國, 亞美尼亞, 以色列, 伊拉克, 伯利茲, 佛得角群島, 保加利亞, 克羅地亞共和國, 全球, 冰島, 列支敦士登, 利比利亞, 剛果共和國, 剛果民主共和國, 加拿大, 加納, 加蓬共和國, 匈牙利, 南非, 南韓, 博茨瓦納, 卡塔爾, 印尼, 印度, 危地馬拉, 厄瓜多爾, 厄立特里亞, 吉布提, 吉爾吉斯, 哈薩克, 哥倫比亞, 哥斯達黎加, 喀麥隆, 圖瓦盧, 土庫斯安德凱科斯群島, 土庫曼, 土耳其, 圭亞那, 坦桑尼亞, 埃及, 埃塞俄比亞, 基里巴斯, 塔吉克, 塞內加爾, 塞拉利昂, 塞浦路斯, 塞爾維亞, 塞舌爾, 墨西哥, 多哥, 多明尼加, 多明尼加共和國, 奧地利, 孟加拉, 安哥拉, 安圭拉島, 安提瓜和巴布達, 安道爾, 寮國, 尼加拉瓜, 尼日利亞, 尼日爾, 尼泊爾, 巴哈馬, 巴基斯坦, 巴布亞新畿內亞, 巴拉圭, 巴拿馬, 巴林, 巴西, 布基納法索, 布隆迪, 希臘, 帛琉, 幾內亞, 幾內亞比索, 庫克群島, 德國, 意大利, 愛沙尼亞, 愛爾蘭, 所羅門群島, 拉脫維亞, 挪威, 捷克共和國, 摩洛哥, 摩爾多瓦, 摩納哥, 斐濟, 斯威士蘭, 斯洛伐克, 斯洛文尼亞, 斯瓦爾巴群島和揚馬延島, 斯里蘭卡, 新加坡, 日本, 智利, 柬埔寨, 格恩西島, 格陵蘭, 格雷納達, 格魯吉亞, 梵蒂岡, 比利時, 毛里求斯, 汶萊, 沙特阿拉伯, 法國, 波多黎各, 波斯尼亞和黑塞哥維那, 波蘭, 泰國, 津巴布韋, 洪都拉斯, 海地, 湯加, 澤西島, 澳洲, 烏干達, 烏拉圭, 烏茲別克, 牙買加, 特里尼達和多巴哥, 玻利維亞, 瑙魯, 瑞典, 瑞士, 瓦利斯和富圖納群島, 瓦努阿圖, 甘比亞, 白俄羅斯, 百慕達群島, 盧旺達, 盧森堡, 直布羅陀, 福克蘭群島（馬爾維納斯）, 科威特, 科特迪瓦（象牙海岸）, 秘魯, 突尼斯, 立陶宛, 米克羅尼西亞, 約旦, 納米比亞, 紐埃, 紐西蘭, 索馬里, 羅馬尼亞, 美屬薩摩亞, 美屬處女島, 聖基茨-尼維斯, 聖文森和格瑞那丁, 聖皮耶與密克隆群島, 聖盧西亞, 聖赫倫那島, 聖馬力諾, 肯亞, 芬蘭, 英國, 英屬維爾京群島, 茅利塔尼亞, 荷屬安地列斯群島, 荷蘭, 莫桑比克, 菲律賓, 萊索托, 葛摩, 葡萄牙, 蒙古, 蒙特色拉特島, 薩爾瓦多, 蘇里南, 西撒哈拉, 西班牙, 西薩摩亞, 貝寧, 贊比亞, 赤道幾內亞, 越南, 開曼群島, 關島, 阿富汗, 阿拉伯聯合酋長國, 阿曼, 阿根廷, 阿爾及利亞, 阿爾巴尼亞, 阿魯巴, 馬來西亞, 馬其頓, 馬拉維, 馬爾代夫, 馬約特島, 馬紹爾群島, 馬耳他, 馬達加斯加, 馬里, 黎巴嫩, 黑山
排除：
俄羅斯聯邦, 利比亞, 委內瑞拉, 巴貝多, 新喀里多尼亞, 法屬圭亞那, 法屬玻里尼西亞, 烏克蘭, 瓜德羅普島, 留尼汪島, 馬提尼克島
| 運費與處理費 | 每加一件物品 | 運送地點 | 運送方式 | 運送*查看送達備註 |
|---|---|---|---|---|
| 免運費 | 免費 | 美國 | Economy Shipping | 估計於 5月31日, 五至 6月3日, 一之間送達 運送地點 43230 |
| US $15.99（大約 HK$ 124.94） | US $15.99（大約 HK$ 124.94） | 美國 | Expedited Shipping | 估計會在 5月30日, 四或之前送達 運送地點 43230 |
| 稅項 |
|---|
| 賣家將對以下州別的買家收取銷售稅： |
物品編號 144494819893 的銷售稅
物品編號 144494819893 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅：
| 州／省 | 銷售稅稅率 |
|---|---|
| Missouri (MO) | 8.238% |
退貨政策
| 收到物品後聯絡賣家的期限： | 退款方式 |
|---|---|
| 30 日 | 退款 |
賣家負責支付退貨運費。
賣家信用評價 （5,195,691）
o***s (15)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
A+++ Service and Fast Shipping!!!
v***v (182)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
As described
7***b (15)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Item as described, quick shipping, thank you!