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Recommend This!: Delivering Digital Experiences That People Want to Share

by Thibeault, Jason; Wadsworth, Kirby | HC | VeryGood
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“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ”... 閱讀更多內容關於物品狀況
價格：
US $5.57
大約HK$ 43.51
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所在地：Aurora, Illinois, 美國
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賣家備註
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ...
Binding
Hardcover
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781118836699
Book Title
Recommend This! : Delivering Digital Experiences That People Want to Share
Item Length
9.3 in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2014
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Kirby Wadsworth, Jason Thibeault
Genre
Business & Economics
Topic
Consumer Behavior, E-Commerce / Internet Marketing, General
Item Width
6.3 in
Item Weight
16 Oz
Number of Pages
272 Pages

關於產品

Product Information

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118836693
ISBN-13
9781118836699
eBay Product ID (ePID)
170092295

Product Key Features

Book Title
Recommend This! : Delivering Digital Experiences That People Want to Share
Author
Kirby Wadsworth, Jason Thibeault
Format
Hardcover
Language
English
Topic
Consumer Behavior, E-Commerce / Internet Marketing, General
Publication Year
2014
Illustrator
Yes
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
9.3 in
Item Height
0.9 in
Item Width
6.3 in
Item Weight
16 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5415.1265
Table of Content
Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over . . . or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247
Copyright Date
2014
Dewey Decimal
658.872
Dewey Edition
23

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