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Data Strategy: How to Profit from a World of Big Data, Analytics and the...
by Marr, Bernard | PB | Good
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- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 074947985X
- Subject Area
- Computers, Business & Economics
- Publication Name
- Data Strategy : How to Profit from a World of Big Data, Analytics and the Internet of Things
- Publisher
- Kogan Page, The Limited
- Item Length
- 9.3 in
- Subject
- Business Ethics, Decision-Making & Problem Solving, Databases / Data Mining, Strategic Planning, Enterprise Applications / General
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Weight
- 11.1 Oz
- Item Width
- 6.1 in
- Number of Pages
- 200 Pages
關於產品
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074947985X
ISBN-13
9780749479855
eBay Product ID (ePID)
14038795974
Product Key Features
Number of Pages
200 Pages
Language
English
Publication Name
Data Strategy : How to Profit from a World of Big Data, Analytics and the Internet of Things
Publication Year
2017
Subject
Business Ethics, Decision-Making & Problem Solving, Databases / Data Mining, Strategic Planning, Enterprise Applications / General
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
11.1 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
LCCN
2017-001789
Reviews
Data Strategy isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a valuable starting point for developing your data strategy. I found it brought together a number of lessons I've learned. If you've never developed a data strategy, it's worth reading twice., Bernard perfectly distils the need for well formulated business questions in a time when virtually anything can be measured and analyzed, Bernard hits the pulse of one of the largest transformations impacting all businesses with this book. Having a robust data strategy and data science roadmap has become an essential part of every organization's DNA. This book provides a roadmap on how to get there with key insights from leaders in the space., Algorithm will control every aspect of our lives. This book is the 2017 how-to-guide to take advantage of data to outthink, outcompete and outperform., Leveraging data to drive competitive advantage has shifted from being an option to a requirement, and Bernard provides a comprehensive roadmap for leaders focused on mapping and assessing their journey. His range of case examples, spanning the Digital Natives to small businesses, are engaging and informative, reinforcing the importance of starting from a business orientation. This should help readers accelerate business value as well as navigate the crowded landscape of technology, support and data options. , Marr provides a sound, thorough overview of the key elements that shape data strategy, and he weaves in compelling real-world examples that highlight the importance of building a data-driven business to excel in today's data economy., Bernard has a rare ability to make complex topics understandable for even the least technical among us. Bernard's insights in Data Strategy are invaluable because he truly understands how to create a comprehensive data strategy and importantly, how to explain it to others. I highly recommend this book to anyone seeking a practical guide to the world of big data., If you're a person in charge of data strategy for your company, but still struggle to articulate the size of the task and subsequent reward for building a data driven culture, this book can help provide a well rounded pulse on the change that is happening in business today, and arm you with the beginning of a structure to tackle it., As we enter the Fourth Industrial Revolution Marr tells us that it will be those companies that view data as a strategic asset that will survive and thrive. He helps us understand how data can improve decision making, improve operations and can be monetized in products or services. His latest book is both a reference manual for all aspects of understanding Big Data and a guide to how to use it to create value in any organisation. Whatever your view of the increasing use of data and automation, Marr's expertise will help you shape your own future using data., A clear, concise and exciting road map for maximizing value from data in today's hyper competitive business landscape
Dewey Edition
23
Dewey Decimal
658.054
Table Of Content
01: Why Every Business is Now a Data Business; 02: Deciding Your Strategic Data Needs; 03: Using Data to Improve your Business Decisions; 04: Using Data to Improve your Business Operations; 05: Monetizing your Data; 06: Sourcing and Collecting Data; 07: Turning Data into Insights; 08: Creating the Technology and Data Infrastructure; 09: Building Data Competencies in Your Organisation; 10: Ensuring Your Data Doesn't Become a Liability: Data Governance; 11: Executing and Revisiting your Data Strategy
Synopsis
Learn how to profit from an effective data strategy in a world of big data, analytics and the Internet of Things., Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things., BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology CategoryLess than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT)., BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).
LC Classification Number
HF5548.2
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