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ISBN
9780030350849
Subject Area
Business & Economics
Publication Name
Business Research Methods
Publisher
Cengage South-Western
Item Length
10.3 in
Subject
Marketing / General, General
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.2 in
Author
William G. Zikmund
Features
Revised
Item Weight
54.5 Oz
Item Width
8.3 in
Number of Pages
768 Pages

關於產品

Product Information

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0030350840
ISBN-13
9780030350849
eBay Product ID (ePID)
2273735

Product Key Features

Number of Pages
768 Pages
Language
English
Publication Name
Business Research Methods
Publication Year
2002
Subject
Marketing / General, General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
William G. Zikmund
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
54.5 Oz
Item Length
10.3 in
Item Width
8.3 in

Additional Product Features

Edition Number
7
LCCN
2002-020827
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.0072
Edition Description
Revised Edition
Lc Classification Number
Hd30.4.Z54 2003
Table of Content
PART 1. INTRODUCTION.Chapter 1. The Role of Business Research. Chapter 2. Information Systems and Knowledge Management. Chapter 3. Theory Building. Chapter 4. The Research Process: An Overview. Chapter 5. Ethical Issues in Business Research. PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS.Chapter 6. Problem Definition and the Research Proposal. Chapter 7. Exploratory Research and Qualitative Analysis. Chapter 8. Secondary Data. PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA.Chapter 9. Survey Research: An Overview. Chapter 10. Survey Research: Basic Methods of Communication with Respondents. Chapter 11. Observation Methods. Chapter 12. Experimental Research. PART 4. MEASUREMENT CONCEPTS.Chapter 13. Measurement and Scaling Concepts. Chapter 14. Attitude Measurement. Chapter 15. Questionnaire Design. PART 5. SAMPLING AND FIELDWORK.Chapter 16. Sample Designs and Sampling Procedures. Chapter 17. Determination of Sample Size: A Review of Statistical Theory. Chapter 18. Fieldwork. PART 6. DATA ANALYSIS AND PRESENTATION.Chapter 19. Editing and Coding: Transforming Raw Data into Information. Chapter 20. Basic Data Analysis: Descriptive Statistics. Chapter 21. Univariate Statistics. Chapter 22. Bivariate Analysis: Tests of Differences. Chapter 23. Bivariate Analysis: Measures of Association. Chapter 24. Multivariate Analysis. Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up. PART 7. VIDEO CASES. PART 8. CRITICAL THINKING CASES.
Copyright Date
2003

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