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What Did Jesus Drive?: Crisis PR in Cars, Computers and Christianity by Jason Vi
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AU $4.99（大約 HK$ 26.06） International Standard : tracked-no signature (7 to 15 business days). 查看詳情— 運送
所在地：Melbourne, 澳洲
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物品細節
- 物品狀況
- 全新貨品
- Format
- Paperback
- Language
- English
- ISBN-13
- 9781631731099
- Type
- Does not apply
- Book Title
- What Did Jesus Drive?
- UPC
- Does not apply
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Product Information
What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger! It's about being on the front-line of one crisis after ather, offering incredible insight in what to do and t do when the you kw what hits the fan. It's t theory; it's real. Vines' brutal frankness and lessons learned in the book are both shocking and refreshing, and often times hilarious. Vines' points out, if vaunted enterprises like Toyota and BP can get caught off guard, any organization can. What Did Jesus Drive? is a breathtaking wake-up call and a wild ride. Buckle up. This book is the first tell-all of its kind! Jason's story telling is his honest account of time well spent in a career documenting numerous pivotal events we all want to hear about. Lee Iacocca Get me Jason Vines! How I wish as the candidates I worked for screamed, screwed, or gaffed their way into crisis, I had called on Jason Vines. This is more than a corporate PR book - it's a masters' class, holds barred, white knuckle ride of insights and wisdom for anyone whose job it is to communicate for a living. Jack Nicholson's character in A Few Good Men bellowed you can't handle the truth - Jason Vines in raw and real story telling of his own journey explains to every politician, celebrity, corporate communications professional and government agency that has ever faced trouble (yes I am talking about you NFL - read this one Goodell!) why we have such a hard time telling the truth, why that's the whole frickin' problem and what we can do about it. Joe Trippi, Democratic Campaign and Media Consultant. Jason Vines lived The Hurt Locker, defusing one public relations I.E.D. after ather. To think some of the largest corporations we can name have been this close to pure PR disaster, and yet were saved by the insight Jason earned from decades of corporate cage fights, is truly amazing. Dutch Mandel, AutoWeek Publisher I always knew I could count on Jason for an unbiased and honest opinion. Dr. Ricardo Martinez, MD, FACEP and former NHTSA Administrator Jason Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. Vines cautions the reader up-front: Relax, this is t a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroit's tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid ather crisis with the number one selling book of all time. No, t Harry Potter; the Bible. The crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the What Would Jesus Drive? nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders. In his epilogue, titled Government Motors on Fire, Vines tackles the fake Chevy Volt fire crisis and General Motors' 2014 nightmare with its faulty ignition switches that led to at least 13 deaths and may lead to criminal indictments. Vines shares lessons learned and mistakes made. He tes that if he can impart anything in this book, it is the guiding principles he believes useful for any organization (t just the auto industry) or individual to avoid, mitigate or survive the inevitable crisis. As he puts it: If you think you are immune to a crisis, you've already failed an overarching guiding principle.
Product Identifiers
Publisher
Primedia E-Launch LLC
ISBN-10
1631731092
ISBN-13
9781631731099
eBay Product ID (ePID)
208925143
Additional Product Features
Place of Publication
Dallas
Content Note
Black & White Illustrations
Format
Paperback
Language
English
Date of Publication
04/10/2014
Subject
Management Techniques: Professional
Imprint
Primedia E-Launch LLC
Country of Publication
United States
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增值稅識別編號：
- AU 82107909133
- GB 293967539
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物品所在地：
Melbourne, 澳洲
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