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Hello Kitty: The Remarkable Story of..., Bremner, Brian
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狀況:
物品細節
- 物品狀況
- Title
- Hello Kitty: The Remarkable Story of Sanrio and the Billion Do...
- Book Title
- Hello Kitty: The Remarkable Story of Sanrio and the Billion Do...
- Contributor
- By (author) Brian Bremner
- ISBN
- 0470820942
- EAN
- 9780470820940
- Binding
- Hardback
- Genre
- Business & management
- Height
- 25.91
- Length
- 230.12
- Width
- 160.02
- Release Title
- Hello Kitty: The Remarkable Story of Sanrio and the Billion Do...
- Artist
- Bremner, Brian
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Hello Kitty: the Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
- Item Height
- 240mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 164mm
- Subject
- Business
- Item Weight
- 518g
- Number of Pages
- 250 Pages
關於產品
Product Information
Now in paperback, the inside story of the cartoon kitty that became a multibillion--dollar global enterprise The only business book to offer an in--depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all--but--featureless cartoon critter into a multibillion--dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called Eye on Japan for BusinessWeek Online.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470820940
eBay Product ID (ePID)
86415998
Product Key Features
Publication Name
Hello Kitty: the Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Format
Hardcover
Language
English
Subject
Business
Publication Year
2003
Type
Textbook
Number of Pages
250 Pages
Dimensions
Item Height
240mm
Item Width
164mm
Item Weight
518g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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物品編號 145766446835 的銷售稅
物品編號 145766446835 的銷售稅
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賣家信用評價 (12,745,436)
7***- (1142)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
This was part of a bundle of books I ordered. This set was fine and as described. One set wasn’t sent but the seller refunded so all was ok.
2***3 (1282)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Quick delivery & as described. Thanks.
2***3 (1282)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Arrived quickly and as described. Thanks.