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Lead Us Into Temptation: The Triumph of American Materialism by James B. Twitche
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所在地：Melbourne, 澳洲
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- ISBN-13
- 9780231115193
- Book Title
- Lead Us Into Temptation
- ISBN
- 9780231115193
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Subject Area
- Consumerism
- Language
- English
- Publication Name
- Lead Us Into Temptation: the Triumph of American Materialism
- Item Height
- 152mm
- Publisher
- Columbia University Press
- Item Width
- 226mm
- Subject
- Business
- Number of Pages
- 310 Pages
關於產品
Product Information
Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles?not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producers' powers of persuasion so great that resistance is futile? James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple observation that we are powerfully attracted to the world of goods (after all, we don't call them 'bads'). He contends that far from being forced upon us against our better judgment, consumerism is our better judgment. Why? Because increasingly, store-bought objects are what hold us together as a society, doing the work of birth, patina, pews, coats of arms, house, and social rank ?previously done by religion and bloodline. We immediately understand the connotations of status and identity exemplified by the Nike swoosh, the Polo pony, the Guess? label, the DKNY logo. The commodity alone is not what we are after; rather, we actively and creatively want that logo and its signification?the social identity it bestows upon us. As Twitchell summarizes, Tell me what you buy, and I will tell what you are and who you want to be. Using elements as disparate as the film The Jerk, French theorists, popular bumper stickers, and Money magazine to explore the nature and importance of advertising lingo, packaging, fashion, and The Meaning of Self, Twitchell overturns one stodgy social myth after another. In the process he reveals the purchase and possession of things to be the self-identifying acts of modern life. Not only does the car you drive tell others who you are, it lets you know as well. The consumption of goods, according to Twitchell, provides us with tangible everyday comforts and with crucial inner security in a seemingly faithless age. That we may find our sense of self through buying material objects is among the chief indictments of contemporary culture. Twitchell, however, sees the significance of shopping. There are no false needs. We buy more than objects, we buy meaning. For many of us, especially in our youth, Things R Us.
Product Identifiers
Publisher
Columbia University Press
ISBN-13
9780231115193
eBay Product ID (ePID)
96510881
Product Key Features
Subject Area
Consumerism
Publication Name
Lead Us Into Temptation: the Triumph of American Materialism
Format
Paperback
Language
English
Subject
Business
Publication Year
2000
Type
Textbook
Number of Pages
310 Pages
Dimensions
Item Height
152mm
Item Width
226mm
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- AU 82107909133
- GB 293967539
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物品所在地：
Melbourne, 澳洲
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Can you please tell the courier that my postal address is 3/1 Marilyn Court, Currumbin Waters, QLD, not 1/1 Marilyn Court, which is where the current parcel was left. 3/1 Marilyn Court is actually in Armada Crescent. It is the third letter box down from the top of the street, & is on the right hand side facing from the bottom of the street. Thank you