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所在地：El Dorado, Kansas, 美國
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eBay 物品編號：155438468456
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Release Year
1993
ISBN
9780471572268
Book Title
New Product Development : Managing and Forecasting for Strategic Success
Item Length
10.4in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
1993
Format
Trade Paperback
Language
English
Item Height
1.2in
Author
Robert J. Thomas
Genre
Business & Economics
Topic
General, Development / Business Development
Item Width
7.3in
Item Weight
30.4 Oz
Number of Pages
368 Pages

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Product Information

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471572268
ISBN-13
9780471572268
eBay Product ID (ePID)
377542

Product Key Features

Book Title
New Product Development : Managing and Forecasting for Strategic Success
Author
Robert J. Thomas
Format
Trade Paperback
Language
English
Topic
General, Development / Business Development
Publication Year
1993
Genre
Business & Economics
Number of Pages
368 Pages

Dimensions

Item Length
10.4in
Item Height
1.2in
Item Width
7.3in
Item Weight
30.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.153.T48 1993
Table of Content
STRUCTURING NEW PRODUCT DEVELOPMENT. Why New Product Development'. Mediating Turbulent Business Environments. Anticipating Market Acceptance of New Products. Preparing the Organization for New Product Development. MANAGING NEW PRODUCT DEVELOPMENT. The Ongoing Process of New Product Development. Building a New Product Decision Support System. NEW PRODUCT DEVELOPMENT AND FORECASTING. Estimating Market Opportunity for New Products. New Product Sales Forecasting. New Product Financial Control. IMPLEMENTING NEW PRODUCT DEVELOPMENT. Test Marketing New Products. Market Entry Decisions. Launching and Tracking New Product Programs. Notes. Indexes.
Copyright Date
1993
Lccn
93-015395
Dewey Decimal
658.575
Intended Audience
Trade
Dewey Edition
20
Illustrated
Yes

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