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Content Marketing for Nonprofits: A Communications Map for Engaging Your Communi

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ISBN-13
9781118444023
Book Title
Content Marketing for Nonprofits
ISBN
9781118444023
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Item Height
230mm
Author
Kivi Leroux Miller
Publisher
John Wiley & Sons Inc
Item Width
180mm
Subject
Management, Business
Item Weight
694g
Number of Pages
432 Pages

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Product Information

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118444023
eBay Product ID (ePID)
170012084

Product Key Features

Author
Kivi Leroux Miller
Publication Name
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2013
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Height
230mm
Item Width
180mm
Item Weight
694g

Additional Product Features

Title_Author
Kivi Leroux Miller
Series Title
The Jossey-Bass Nonprofit Guidebook Series
Country/Region of Manufacture
United States

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增值稅識別編號:
  • AU 82107909133
  • GB 293967539
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