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The Two-Second Advantage: How We Succeed by Anticipating the Future

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ISBN
9780307887658
Book Title
Two-Second Advantage : How We Succeed by Anticipating the Future--Just Enough
Item Length
8.5in
Publisher
Crown Publishing Group, T.H.E.
Publication Year
2011
Format
Hardcover
Language
English
Item Height
0.9in
Author
Vivek Ranadive, Kevin Maney
Genre
Technology & Engineering, Psychology, Business & Economics, Medical
Topic
Engineering (General), Neuroscience, General, Commerce, Research & Development, Movements / Behaviorism
Item Width
5.7in
Item Weight
13.5 Oz
Number of Pages
256 Pages

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Product Information

What made Wayne Gretzky the greatest hockey player of all time wasn t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn t just their motor skills or athletic abilities it is the ability to anticipate events before they happen. A great musician knows how notes will sound before they re played, a great CEO can predict how a business decision will turn out before it s made, a great chef knows what a recipe will taste like before it s prepared. In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek Ranadive and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzky s brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time what the authors call the two-second advantage and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace. In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful."

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307887650
ISBN-13
9780307887658
eBay Product ID (ePID)
102904670

Product Key Features

Book Title
Two-Second Advantage : How We Succeed by Anticipating the Future--Just Enough
Author
Vivek Ranadive, Kevin Maney
Format
Hardcover
Language
English
Topic
Engineering (General), Neuroscience, General, Commerce, Research & Development, Movements / Behaviorism
Publication Year
2011
Genre
Technology & Engineering, Psychology, Business & Economics, Medical
Number of Pages
256 Pages

Dimensions

Item Length
8.5in
Item Height
0.9in
Item Width
5.7in
Item Weight
13.5 Oz

Additional Product Features

Lc Classification Number
B105.E87.R36 2011
Copyright Date
2011
Target Audience
Trade
Lccn
2011-011497
Dewey Decimal
155.2/4
Dewey Edition
22

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