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Electronic Commerce Paperback Gary Schneider Twelfth Edition
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結束時間： 2024-08-21 22:51:43
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所在地：Conroe, Texas, 美國
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- Book Title
- Electronic Commerce Paperback Gary Schneider
- ISBN
- 9781305867819
- Subject Area
- Computers, Business & Economics
- Publication Name
- Electronic Commerce
- Publisher
- Course Technology
- Item Length
- 9.2 in
- Subject
- Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3 in
- Features
- Revised
- Item Weight
- 34.5 Oz
- Item Width
- 7.4 in
- Number of Pages
- 624 Pages
關於產品
Product Identifiers
Publisher
Course Technology
ISBN-10
1305867815
ISBN-13
9781305867819
eBay Product ID (ePID)
219708080
Product Key Features
Number of Pages
624 Pages
Language
English
Publication Name
Electronic Commerce
Subject
Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
34.5 Oz
Item Length
9.2 in
Item Width
7.4 in
Additional Product Features
Edition Number
12
LCCN
2015-960926
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.054678
Edition Description
Revised edition
Table Of Content
PART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.
Synopsis
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action., Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
LC Classification Number
HF5548.32.S284 2017
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