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Kotler On Marketing: How to Create, Win, and Dominate Markets By: Philip Kotler
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所在地：Albany, New York, 美國
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- Vintage
- Yes
- ISBN
- 9780684850337
- Book Title
- Kotler on Marketing : How to Create, Win, and Dominate Markets
- Item Length
- 9.2 in
- Publisher
- Free Press
- Publication Year
- 1999
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, General
- Item Width
- 6.1 in
- Item Weight
- 15.5 Oz
- Number of Pages
- 272 Pages
關於產品
Product Information
Cardboard Gods is the memoir of Josh Wilker, a brilliant writer who has marked the stages of his life through the baseball cards he collected as a child. It also captures the experience of growing up obsessed with baseball cards and explores what it means to be a fan of the game. Along the way, as we get to know Josh, his family, and his friends, we also get Josh's classic observations about the central artifacts from his life: the baseball cards themselves. Josh writes about an imagined correspondence with his favorite player, Carl Yastrzemski; he uses the magical bubble-blowing powers of journeyman Kurt Bevacqua to shed light on the weakening of the powerful childhood bond with his older brother; he considers the doomed utopian back-to-the-land dreams of his hippie parents against the backdrop of inimitable 1970s baseball figures such as "Designated Pinch Runner" Herb Washington and Mark "The Bird" Fidrych. Cardboard Gods is more than just the story of a man who can't let go of his past, it's proof that -- to paraphrase Jim Bouton -- as children we grow up holding baseball cards but in the end we realize that it's really the other way around.
Product Identifiers
Publisher
Free Press
ISBN-10
0684850338
ISBN-13
9780684850337
eBay Product ID (ePID)
252576
Product Key Features
Book Title
Kotler on Marketing : How to Create, Win, and Dominate Markets
Format
Hardcover
Language
English
Topic
Marketing / General, General
Publication Year
1999
Illustrator
Yes
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.2 in
Item Height
1 in
Item Width
6.1 in
Item Weight
15.5 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.K638 1999
Reviews
Stan Rapp Chairman and CEO, McCann Relationship Marketing Worldwide Must reading from the eye-opening picture of life in the year 2005 to the final look at adapting to the New Age of Electronic Marketing., Christopher Lovelockauthor ofProduct PlusandServices MarketingA treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor., David Aaker author of Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., Robert W. Galvin Chairman of the Executive Committee, Motorola Inc. This book is about WINNING profitably; optimally creating and managing demand from various customers' focused needs., Al RiesChairman, Ries & Ries, coauthor ofPositioningKotler is marketing. Everybody who is anybody in marketing should read this book., Kevin J. Clancy, Ph.D.Chairman & CEO, Copernicus: The Marketing Investment Strategy GroupAn amazing guide to marketing excellence, with original and powerful advice. A must-read for anyone concerned with building, implementing, and monitoring extraordinary marketing programs, from one of the greatest minds in marketing today. I'm ordering copies for everyone in my firm., David Aakerauthor ofBuilding Strong BrandsProvocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., David Aakerauthor of Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., George Day, author of The Market Driven Organisation A masterful job by the master thinker about marketing...The latest thinking on all the enduring issues of how to find, win, and keep customers., Bradley T. Gale author of Managing Customer Value Strategy, tactics, and guidelines for improving marketing effectiveness and customer value spring to life in this must-use book., Bradley T. Galeauthor of Managing Customer Value Strategy, tactics, and guidelines for improving marketing effectiveness and customer value spring to life in this must-use book., Christopher Lovelockauthor of Product Plus and Services Marketing A treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor., Professor Leonard L. Berryauthor of Discovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world., Kevin J. Clancy, Ph.D. Chairman & CEO, Copernicus: The Marketing Investment Strategy Group An amazing guide to marketing excellence, with original and powerful advice. A must-read for anyone concerned with building, implementing, and monitoring extraordinary marketing programs, from one of the greatest minds in marketing today. I'm ordering copies for everyone in my firm., Leonard Berry, author of Discovering the Soul of Service An unrivalled opportunity to spend quality time with one of the leading marketing thinkers in the world., George S. Dayauthor of Market Driven Strategy A masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers., Robert W. GalvinChairman of the Executive Committee, Motorola Inc.This book is about WINNING profitably; optimally creating and managing demand from various customers' focused needs., David Aaker, author of Brand Leadership and Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., Christopher Lovelock author of Product Plus and Services Marketing A treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor., George S. Dayauthor ofMarket Driven StrategyA masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers., Stan RappChairman and CEO, McCann Relationship Marketing WorldwideMust reading from the eye-opening picture of life in the year 2005 to the final look at adapting to the New Age of Electronic Marketing., Professor Leonard L. Berry author of Discovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world., George S. Day author of Market Driven Strategy A masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers., Professor Leonard L. Berryauthor ofDiscovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world., Al Ries Chairman, Ries & Ries, coauthor of Positioning Kotler is marketing. Everybody who is anybody in marketing should read this book., Frederick E. Webster, Jr. C. H. Jones 3rd Century Professor of Management, Amos Tuck School, Dartmouth College Up-to-the-minute examples of best practice. A terrific overview of the rapidly changing field of marketing strategy and tactics., Al RiesChairman, Ries & Ries, coauthor of Positioning Kotler is marketing. Everybody who is anybody in marketing should read this book., Frederick E. Webster, Jr.C. H. Jones 3rd Century Professor of Management, Amos Tuck School, Dartmouth CollegeUp-to-the-minute examples of best practice. A terrific overview of the rapidly changing field of marketing strategy and tactics., Professor Leonard L. Berryauthor ofDiscovering the Soul of ServiceAn unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world.
Table of Content
CONTENTS Preface PART ONE: STRATEGIC MARKETING 1. Building Profitable Businesses Through World-Class Marketing2. Using Marketing to Understand, Create, Communicate, and Deliver Value3. Identifying Market Opportunities and Developing Targeted Value Offerings4. Developing Value Propositions and Building Brand Equity PART TWO: TACTICAL MARKETING 5. Developing and Using Market Intelligence6. Designing the Marketing Mix7. Acquiring, Retaining, and Growing Customers8. Designing and Delivering More Customer Value PART THREE: ADMINISTRATIVE MARKETING 9. Planning and Organizing for More Effective Marketing10. Evaluating and Controlling Marketing Performance PART FOUR: TRANSFORMATIONAL MARKETING 11. Adapting to the New Age of Electronic Marketing Appendix Characteristics, Success Strategies, and Marketing Department Roles in Different Types of Industrial Businesses Notes Company and Brand Name Index Subject Index
Copyright Date
1999
Target Audience
Trade
Lccn
98-043626
Dewey Decimal
658.8
Dewey Edition
21
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物品所在地：
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