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Mass Media Research : An Introduction by Roger D. Wimmer and Joseph R. Dominick

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ISBN
9780534647186
Subject Area
Business & Economics, Social Science
Publication Name
Mass Media Research : an Introduction
Item Length
9.2 in
Publisher
Wadsworth
Subject
Business Communication / General, Media Studies, General, Industries / Media & Communications
Publication Year
2005
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Roger D. Wimmer, Joseph R. Dominick
Features
Revised
Item Width
7.4 in
Item Weight
25.6 Oz
Number of Pages
512 Pages

關於產品

Product Information

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Product Identifiers

Publisher
Wadsworth
ISBN-10
0534647189
ISBN-13
9780534647186
eBay Product ID (ePID)
44183618

Product Key Features

Author
Roger D. Wimmer, Joseph R. Dominick
Publication Name
Mass Media Research : an Introduction
Format
Trade Paperback
Language
English
Features
Revised
Subject
Business Communication / General, Media Studies, General, Industries / Media & Communications
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics, Social Science
Number of Pages
512 Pages

Dimensions

Item Length
9.2 in
Item Height
0.7 in
Item Width
7.4 in
Item Weight
25.6 Oz

Additional Product Features

Edition Number
8
LCCN
2004-114638
LeafCats
2228
Lc Classification Number
P91.3.W47 2005
Edition Description
Revised Edition
Table of Content
Preface.Part One: THE RESEARCH PROCESS.1. Science and Research.2. Elements of Research.3. Research Ethics.4. Sampling.Part Two: RESEARCH APPROACHES.5. Qualitative Research Methods.6. Content Analysis.7. Survey Research.8. Longitudinal Research.9. Experimental Research.Part Three: DATA ANALYSIS.10. Introduction to Statistics.11. Hypothesis Testing.12. Basic Statistical Procedures.Part Four: RESEARCH APPLICATIONS.13. Research in the Print Media.14. Research in the Electronic Media.15. Research in Advertising.16. Research in Public Relations.17. Mass Media Research and the Internet.Appendix Tables.Glossary.Name Index.Subject Index.
Copyright Date
2006
Target Audience
College Audience
Dewey Decimal
302.23/072
Dewey Edition
0
Illustrated
Yes

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