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Marketing Metrics: 50+ Metrics Every Executive Should Master By
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- Book Title
- Marketing Metrics: 50+ Metrics Every Executive Should Master By
- UPC
- 9780131873704
- ISBN
- 9780131873704
- EAN
- 9780131873704
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Metrics: 50+ Metrics Every Executive Should Master
- Publisher
- Pearson Education (Us)
- Item Width
- 242mm
- Subject
- Management, Marketing
- Item Weight
- 868g
- Number of Pages
- 384 Pages
關於產品
Product Information
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and triangulate to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780131873704
eBay Product ID (ePID)
95957875
Product Key Features
Publication Name
Marketing Metrics: 50+ Metrics Every Executive Should Master
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2006
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Width
242mm
Item Weight
868g
Additional Product Features
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
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- GB 724498118
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a***b (931)- 買家留下的信用評價。
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Arrived in A1 condition. Looking forward to reading this.
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OK, sometimes an order is a little unusual. Delivery address is a rural location on the far side of the world in Australia and there was a good chance the book would sit in the letterbox for several weeks if I wasn't there when it arrived, so I asked for the book to be well sealed in a plastic bag. IT **WAS** WELL SEALED IN A PLASTIC BAG exactly as I needed. Happy customer!