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Putting Heads on Beds: The complete practical guide to marketing
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eBay 物品編號：176138203837
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- 物品狀況
- 良好
- 賣家備註
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- Putting Heads on Beds: The complete practical guide to marketing
- ISBN
- 9781845281175
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Putting Heads On Beds: The Complete Practical Guide to Marketing Your Independent Hotel or Guest Accommodation
- Item Height
- 234mm
- Publisher
- Little, Brown Book Group
- Item Width
- 28mm
- Subject
- Business
- Number of Pages
- 313 Pages
關於產品
Product Information
This book will tell you everything you need to know about making a success of your independent hotel or guest accommodation. It is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. You'll find out to: price your product for maximum profit; generate loads of free publicity; set up systems that make your life easier; open your mind to local revenue potential; develop a product that fits a profitable niche; understand the importance of a consistent identity; make extra revenue through the internet; measure your level of guest satisfaction; make the most of your advertising and sales activities; make and use a marketing action plan; develop and empower a support team; and recruit and manage a sales specialist. Contents: Dedication Acknowledgements Preface Introduction Part 1 - Getting Started 1. Where are you now? 2. Where do you want to be? 3. What help do you need? Part 2 - Reaching your prospects 4. Using personal contact 5. Direct marketing 6. Advertising 7. Media relations 8. Promotional materials and activity Part 3 - Getting where you want to be 9. How do you price to maximise revenue? 10. How do you make systems and data work for you? 11.What tactics can you use to develop revenue? 12. Planning your marketing activity Resources Further reading Index
Product Identifiers
Publisher
Little, Brown Book Group
ISBN-13
9781845281175
eBay Product ID (ePID)
96589318
Product Key Features
Publication Name
Putting Heads On Beds: The Complete Practical Guide to Marketing Your Independent Hotel or Guest Accommodation
Format
Paperback
Language
English
Subject
Business
Publication Year
2006
Type
Textbook
Number of Pages
313 Pages
Dimensions
Item Height
234mm
Item Width
28mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
賣家必須承擔此刊登物品的所有責任。
eBay 物品編號：176138203837
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