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A Very Short, Fairly Interesting and Reasonably Cheap Book about
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- Book Title
- A Very Short, Fairly Interesting and Reasonably Cheap Book about
- ISBN
- 9781412930888
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
- Item Height
- 198mm
- Publisher
- Sage Publications Inc
- Item Width
- 129mm
- Subject
- Marketing
- Item Weight
- 170g
- Number of Pages
- 160 Pages
關於產品
Product Information
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works. Need another VSFI book? Browse the series here
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9781412930888
eBay Product ID (ePID)
96494874
Product Key Features
Publication Name
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
160 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
170g
Additional Product Features
Series Title
Very Short, Fairly Interesting & Cheap Books
Country/Region of Manufacture
United States
賣家提供的物品說明
商業賣家資料
增值稅識別編號:
- GB 724498118
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