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A Very Short, Fairly Interesting and Reasonably Cheap Book about

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“Slight Creasing To Spine and Wear To Edges Of Pages”
Book Title
A Very Short, Fairly Interesting and Reasonably Cheap Book about
ISBN
9781412930888
Publication Year
2006
Type
Textbook
Format
Paperback
Language
English
Publication Name
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Item Height
198mm
Author
Jim Blythe
Publisher
Sage Publications Inc
Item Width
129mm
Subject
Marketing
Item Weight
170g
Number of Pages
160 Pages

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Product Information

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works. Need another VSFI book? Browse the series here

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9781412930888
eBay Product ID (ePID)
96494874

Product Key Features

Author
Jim Blythe
Publication Name
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
160 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
170g

Additional Product Features

Title_Author
Jim Blythe
Series Title
Very Short, Fairly Interesting & Cheap Books
Country/Region of Manufacture
United States

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增值稅識別編號:
  • GB 724498118
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