第 1/1 張圖片
Marketing for Cultural Organisations By Bonita Kolb
狀況：
“Slight Creasing To Spine and Wear To Edges Of Pages”
庫存 2 件
安心購物
物品細節
- 物品狀況
- 良好
- 賣家備註
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- UPC
- 9781844802135
- Publication Year
- 2004
- Format
- Paperback
- Language
- English
- Book Title
- Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
- Item Height
- 243mm
- Publisher
- Cengage Learning Emea
- Genre
- Art & Culture
- Item Width
- 188mm
- Item Weight
- 476g
- Number of Pages
- 234 Pages
關於產品
Product Information
Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some have adjusted to this new reality, but many have not. This book describes the new competitive environment in which cultural organisations now operate and how the more innovative ones are re-thinking their marketing strategies. These organizations realise that they are dealing with a new type of cultural consumer ' one who is willing to cross the boundary between popular culture and high art but who wants a cultural experience that also entertains. With dozens of examples from the UK, US and elsewhere, this book will be essential reading for those who work in cultural organisations as they struggle to fit into the new marketing environment. It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace. It will also be ideal for students of arts management or those who hope to work in the cultural industries. The new edition includes a useful chapter focusing on promotion. Each chapter now includes worksheets, which take the reader through the marketing planning process and are an invaluable aid for evaluating the organisations marketing environment and in establishing its strategy for attracting audiences.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9781844802135
eBay Product ID (ePID)
95033786
Product Key Features
Book Title
Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.
Format
Paperback
Language
English
Publication Year
2004
Genre
Art & Culture
Number of Pages
234 Pages
Dimensions
Item Height
243mm
Item Width
188mm
Item Weight
476g
Additional Product Features
Country/Region of Manufacture
United Kingdom
賣家提供的物品說明
商業賣家資料
增值稅識別編號：
- GB 724498118
運費與處理費
物品無法運送到美國
物品所在地：
South East, 英國
運送地點
全球
排除：
中國, 也門, 俄羅斯聯邦, 利比亞, 加拿大, 南非, 墨西哥, 奧地利, 巴西, 德國, 愛爾蘭, 烏克蘭, 瑙魯, 瑞士, 索馬里, 美國, 英國, 阿富汗, 阿根廷
| 處理時間 |
|---|
| 通常會在收到所有款項後的 1 個工作日內發貨。 |
| 稅項 |
|---|
| 結賬時相關稅項可能適用。 進一步了解進一步了解為 eBay 購物繳稅。 |
物品編號 176317050965 的銷售稅
物品編號 176317050965 的銷售稅
賣家會對寄往以下各州的物品收取銷售稅：
| 州／省 | 銷售稅稅率 |
|---|
退貨政策
| 收到物品後聯絡賣家的期限： |
|---|
| 30 日 |
買家負責支付退貨運費。
賣家信用評價 （225,114）
j***r (292)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Perfetto
t***e (572)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
👍
a***b (931)- 買家留下的信用評價。
過去 1 個月
購買已獲認證
Arrived in A1 condition. Looking forward to reading this.