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Springer Texts in Business and Economics: Electronic Commerce : A Managerial...
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- ISBN
- 9783319100906
- EAN
- 9783319100906
- Publication Year
- 2015
- Series
- Springer Texts in Business and Economics Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Electronic Commerce : a Managerial and Social Networks Perspective
- Item Length
- 10in
- Publisher
- Springer
- Item Width
- 7in
- Item Weight
- 72.3 Oz
- Number of Pages
- Xxxviii, 791 Pages
關於產品
Product Information
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Product Identifiers
Publisher
Springer
ISBN-10
3319100904
ISBN-13
9783319100906
eBay Product ID (ePID)
202465564
Product Key Features
Publication Name
Electronic Commerce : a Managerial and Social Networks Perspective
Format
Hardcover
Language
English
Publication Year
2015
Series
Springer Texts in Business and Economics Ser.
Type
Textbook
Number of Pages
Xxxviii, 791 Pages
Dimensions
Item Length
10in
Item Width
7in
Item Weight
72.3 Oz
Additional Product Features
Lc Classification Number
Hd28-70hf54.5-54.56h
Edition Number
8
Copyright Date
2015
Target Audience
Scholarly & Professional
Topic
Operations Research, Information Management, E-Commerce / General (See Also Computers / Electronic Commerce)
Lccn
2014-950448
Dewey Decimal
658.054678
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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