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Absolut Book: The Absolut Vodka Advertising Story

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所在地:Salinas, California, 美國
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物品細節

ISBN
9781885203328
Language
English
Illustrator
Yes
Author
Richard W. Lewis
Publisher
Tuttle Publishing
Topic
Industries / Retailing, Art, Advertising & Promotion, Antiques & Collectibles, Business & Economics

關於產品

Product Information

Provides a behind-the-scenes account of the birth and growth of Absolut Vodka, bringing together nearly 500 ads and reject ads.

Product Identifiers

Publisher
Tuttle Publishing
ISBN-10
1885203322
ISBN-13
9781885203328
eBay Product ID (ePID)
243468

Product Key Features

Language
English
Topic
Industries / Retailing, Art, Advertising & Promotion, Antiques & Collectibles, Business & Economics
Author
Richard W. Lewis
Illustrator
Yes

Dimensions

Item Height
0.9in
Item Length
11.8in
Item Weight
57.9 Oz
Item Width
9.5in

Additional Product Features

Publication Year
1996
Dewey Edition
21
Format
Hardcover
Reviews
"Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."-the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketinginspiring some consumers, for instance, to collect the colorful ads like baseball cards'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." the New York Times
Book Title
ABSOLUT Book : the ABSOLUT Vodka Advertising Story
Target Audience
Trade
Dewey Decimal
659.1/9/64125
Number of Pages
1 Pages

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說明準確
4.9
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5.0
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